Bosideng famous men's brand domestic and international go hand in hand

China's famous clothing brand Bosideng recently said that in order to cope with the challenges brought about by the international financial crisis, the men will speed up the pace of internationalization and efforts to open up the domestic market, according to the vice president of China National Garment Association, Bosideng International Holdings Limited Board President Gao Dekang introduced Bosideng International has acquired a wholly owned Bosideng men's business does not regularly invite well-known designers from France, South Korea, Hong Kong and other places on-site guidance and cooperation with internationally renowned design companies, the application of the forefront of international design concepts, China Classic national style and the perfect combination of European fashion, and constantly improve product quality and competitiveness. Last September, two Bosideng men's boutique opened in the UK, creating a precedent for China's independent men's brand stores landing in Europe. With the international market, design, development, information and other resource advantages, Bosideng men are also actively explore the domestic market. Bosideng men's general manager Li Limin said that in the next three years, Bosideng men's clothing will improve the marketing networks in the second and third tier cities, with the total number of stores expected to reach 2,000 and strive to become the leading brand in China's menswear industry. .