I was born in Ordos and I grew up in Ordos. After graduating, I worked in Ordos and I deeply love the plains and the land that I have raised. After graduating from college in 1998, he first worked for a cashmere products company of relatives. At that time, the advertisement “Ordos cashmere sweater warms the world†started the best-selling campaign for Ordos cashmere sweaters. It was the day when the Ordos cashmere products flourished. It was very profitable. Pro-Yuan Xian fish, as retreat webs. After two years of work, I decided to start my own business. With the strong support of his family, he also opened a cashmere products company at the end of 2000, mainly producing and selling cashmere sweaters.
First, a successful transition: quality assurance, is always the time when gold will shine, walk through to know the depths and depths; time like a song, singing the heart sounds. After earning a few years of money, it entered a long period of weakness. At that time, watching CCTV’s “Getting Rich†and “Getting Richâ€, he wanted to find some good projects. The project was not found, but it was very inspirational. When real estate is in full swing, he is almost diverted. In early 2010, a veteran of the cashmere industry warned me that I must see the advantages and prospects of the development of the Ordos cashmere industry. During that time, I always thought that to change my destiny, I must first change myself. There are achievements now and it will be more brilliant in the future. China is the world’s largest producer of cashmere, producing about 8,000--10,000 tons of raw cashmere per year, accounting for 3/4 of the world’s total production. Inner Mongolia produces 5,342 tons of velvet, which accounts for 1/2 of the country’s total output of cashmere, and its production ranks nationwide. The first. The unique natural conditions of the Ordos Desert Steppe, after a long period of natural selection, bred a world-class rare and excellent variety of cashmere and meat, Albas White Cashmere Goat. Its fine flesh, high protein, low fat, rich amino acid content, and rich With low content of iron, low cholesterol and no smell, delicious and refreshing, it is known as “Ginseng in Meatâ€. Its cashmere is known as "soft gold" and "fiber gem." Due to the growth of 22-28 centimeters of coarse hair on the body surface of the Inga white goats, it has a good protective effect on the ground cashmere, so the net cashmere rate is high, the amount of combing cashmere is large, the gloss is good, and the hand feels soft. A white cashmere has good gloss, white softness, long fiber, and high net cashmere rate. It is the leader in cashmere. The determination of goals is one of the most essential strengths of character, and it is also one of the weapon of success. Without it, genius will be in vain even in the path of inconsistency. At that time, I firmly believed that the Ordos cashmere industry would have a good way out!
If people only have a punch, they can move Taishan. In these years, we have cultivated a steady supply of high-quality cashmere products through cooperatives and fixed-price insured purchases. Under the guidance of the older generation, I began to study cashmere coats with great concentration. First of all, I studied the processing of cashmere fabrics, failed many times, and recovered many times. I know that there are not many cashmere coats on the market. It would be nice to get a wool coat. The quality of clothes is the cornerstone of sales and even the success of the entire business. Cashmere coats are jackets. To achieve good wearability, 100% cashmere coats cannot be made. How can we achieve a perfect combination of cashmere and wool? How do we make clothes feel better and better? I have experimented numerous times. With the encouragement of my family, I firmly believe that there is only one road to choose from. That is the road to give up; there is only one road that cannot be rejected. That is the road to growth. Your own path is to go on your own, whether it is suffering or even failing. We must bear it. As long as it is our own choice, we have no regrets. Time is only one inch, but it can contain everything. People always have to work hard to succeed. Carlisle once said that if one stops fighting, life will stop. Seeing this struggle is the root of life. If you don't have the goal of fighting, you don't even know why you live. It is more tragic than death. In the spring of 2012, the product finally came out and a small amount of test sales was conducted. In 2013, the product quality was further improved and mass production was started. Two of the products were inspected by the Bureau of Quality and Technical Supervision, and the actual amount of contained cashmere reached 61.5% or more. In 2014, the product style was further enriched, the product structure was improved, and the price/performance ratio was further improved. The quality of things is good. Only fabrics have sold 17,000 meters to three garment manufacturers with a basis for cooperation, and achieved a successful transformation.
Second, choose Taobao: Gold Cup Silver Cup, as the customer's reputation as saying: choice is more important than efforts. The next day, he began to study sales and opened five wholesale stores in Dongsheng District, Ordos, Dahongmen, Beijing, and Jiutian International, Hangzhou. Do not ask the harvest, just ask the cultivator. Business is OK, and it can wholesale nearly 30,000 a year. In Hangzhou, the story of Ma Yun inspired me. E-commerce has changed people's lifestyles and consumption patterns, and will inevitably change the sales methods of businesses. E-commerce is a long-term battle for traditional sales, and direct sales are the trend of the first-line manufacturers. So decided to engage in real direct sales from the Internet. My friends advised me to open in Ali, Tmall or Jingdong, because the price of cashmere coats is still relatively expensive, and people cannot buy them on Taobao. However, I know that the cost of Alibaba, Tmall or JD is high. I will not follow the trend. I must consider my actual situation and the fundamental way out. Because Taobao's shop opening fee is very low, I am the first-line manufacturer of fabrics and clothes, and the cost of the intermediate links is very small, so that the real benefits for the customer is my greatest advantage. Millet's development tells me that the road under our feet is coming out of us step by step, instead of looking up at the sky. Others think it is impossible. I think it is OK. I chose Taobao. Gold Cup silver cup, as the customer's reputation. I firmly believe that as long as things are good, as long as the real work, good wine is not afraid of the alley deep, product owners, not satisfied with the return of replacement, until people satisfied, so that customers become God, so that consumers feel the real benefits If you do "millet in a cashmere coat," you will certainly do it, and the road will grow brighter and brighter!
Third, the dream set sail: ç ¥ç º ç ¥ç º ç ¥ç º ç ¥ç º ç ¥ç º , ,, a good start is half the success of the world without difficulty, I'm afraid people. To learn new things and to make continuous progress, you must lower your posture. After the selection, my lover and I began the study of Taobao's knowledge. Just like when I was at school, I learned late at night every day for six months. All these are knowledge that the university and previous books have not touched on before. The learning process is also very It's easy, but the best teacher is interested, savoring it carefully and understanding it. The harvest is always full. On October 30, 2014, we registered Taobao shop: http://shop114687969.taobao.com. Then he took a photo of the model and renovated the store. Unfortunately, it was not completed before the double "11", but only after the next week. I only sold 1 on the day and I was very excited. Busyness is a kind of happiness. Running around is a joy. The growth of an online shop is the pain of many sellers. Just like a seed grows into a towering tree, it is difficult to see the rainbow without experiencing storms. Only through pain and crying can we know that it is difficult to grow. Only by experiencing and experiencing, can we know the hardships of fostering. The next day did not sell one. Every day after the third day can be sold, there is a Shanghai Ms. one person bought one after another, she said: "I really did not think there is such a good good seller inside Taobao!" Also introduced a number of her around Friends give us. A Yinchuan man inadvertently listened to a friend's lover and said that there was a cashmere coat on Taobao. She had something good and the price was very low. She went home and told the lover. His lover bought two pieces first. The result felt good. Bought four pieces. Without storms, you cannot show the true nature of the sails; without twists and turns, you cannot taste the joy of life. These are very touching to me!
Painstakingly lived up to the hardships and reluctantly, the three thousand A could swallow Wu. Aspiring athletes compete for success, and they are in full force. One hundred and two Qinchuan are Chu. Running an online shop is not only a step-by-step process, but also a process of tapping intelligence with innovation. It is important to think and promote yourself in learning. The first is insight data. Need to know where the traffic from the shop comes from? How many deals per month are online stores? What is the ratio of online shop orders to online shop traffic? What are the growth and loss ratios of online and new customers? What is the ratio of input to output of online stores? What is the investment in online marketing funds and how are the proportions of channels distributed? The second is the analysis of data. What is the ratio between online shop missed rate and effective traffic? Analyze the source of invalid traffic and the reasons for effective traffic; the ratio between online customer service consulting rate and guest conversion rate? Analysis of the reasons for the loss of orders and the proportion of transactions, the ratio of online shop sales and the daily sales effect, the proportion of various types of evaluation buyers. The third is to lock the target. What are the prices of merchandise in online shops? Analyze the proportion of buyers accepting different price products; what style of merchandise acceptors have the highest proportion of audiences? Analyze the sales of different styles of online store products. How many buyers can visit the store to become repeat customers? What are the needs of customers who have long shop stays and have not yet completed transactions? The fourth is optimization function. How to Optimize Online Shop Product SEO, How to Optimize Online Shop Traffic SEO, How to Optimize Online Shop Title SEO, Online Shop Baby Text Description, Picture SEO Show How to Optimize, How to Optimize Online Shop VIP Customer Team SEO, Shop Sales Service Experience Function SEO How to optimize? In short, the practice in learning, summing up in practice, and the process of upgrading and challenging yourself in the summary are extremely happy. When you overcome yourself again and again, you can impact the peak of life again and again. Self-exploration and challenge are the most important missions of each person throughout their lives. You can run faster if you look for the cause from yourself!
How big is the heart, how big is the stage! Only unexpected, not impossible! There is no road farther than the feet, and there is no higher mountain than humans! We want to be a real cashmere industry, selling real cashmere coats, never let a customer buy a regret. In 2015, according to market demand, we introduced a special 980 yuan cashmere coat. Xiao He was sharp and pointed. At present, we have more than 2,700 daily traffic in our stores, and there are more than 1,600 visitors per day. There are 1357 online sales. The rate of praise is high, many repeat customers and customers are recommended, although sales account for sales. The proportion is not too great, but a good start is half the battle.
Fourth, look forward to tomorrow: win in the future, do the "millet" in cashmere coat
Life must always have goals. Some people know why they work hard. Why do they struggle? In fact, the result is not important. The important thing is the process. There is no chance of success. Only double the effort. Behind every effort, there must be double rewards. Fighting is not a mood, and struggle is not a time of hard work. There are many things behind the struggle. There is tenacity, patience, confidence, tenacity, hard work, and trial. In recent years, instant noodles, fast food to accompany me through I do not know how many days and nights. As long as you are willing to learn, you will be full and you will earn money. Over the years, I have been elevating myself in a process of continuous learning and acceptance of new things. I am proud that my coat is of good quality and cost-effective.
Perhaps the fate sometimes will be unfair, but as long as we work hard to struggle, always remember the word "struggle", we can "grab the throat of fate" and rewrite fate. In March 2015, the Municipal Party Committee and Government of Ordos issued the “Implementation Opinions on Revitalizing the Development of Cashmere Industryâ€, proposing that Ordos City be built into a “China Cashmere†with obvious industrial characteristics, high efficiency in industrial chain collaboration, significant corporate agglomeration effect, and environmental protection. "All", support the construction of "Erdos Cashmere Products E-Commerce City", the news is exciting!
The best way to stay in business is to continue to develop. Walking in the future, I want to be a sun. If there is a sun tomorrow, I don't know, but today I want to be a little sun, running in the future on the road with love and warmth. Because life needs to keep fighting. I want to be a “millet†in cashmere coats, and constantly develop new products so that they can be sold at a reasonable price and truly benefit the sellers. In 2017, we will achieve the goal of selling over 30,000 pieces of online sales annually and realize “win-win†for buyers and sellers. !
Look for happiness, one more pursuit; believe in success, one more joy; not afraid of failure, more than a persistent. Taobao entrepreneurship is an experience, but also an experience; it is a feeling, but also an accumulation, it is a process. In the next step, we want our customers' reputation to continue to expand their influence, and we must also take care of the health of our customers. Through private customization and appointments, we will put more specialties from the Ordos steppe and establish a multi-year cooperation relationship with us for the green lamb produced by pastoralists in agricultural cooperatives ( Lamb meat, lamb mutton, lamb ribs, lamb slices, lamb skewers), beef (beef steak, sirloin beef, beef jerky), chicken (prairie stocking), dairy products (milk skin, homemade yogurt) shared to our customers. Let us raise the sail of struggle, blow the horn of struggle, and play the music of struggle. Go ahead! Rewrite your own destiny to create your own business! Let us work together and support each other. Let us run faster and run better! Even if there are storms on the road, even if there are rough roads, as long as we do not give up running, do not give up on self-cultivation, we will eventually create their own life miracle!
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