Sino-South Korea joint venture "Sa US special" to open the international school uniform custom brand

April 19, 2016 Shanghai International Uniforms, Park Service Exhibition opened in Shanghai World Expo Exhibition Center, more than 200 well-known uniforms brand costumes exhibitors. Sino-South Korea joint venture, the international school uniform custom brand "Sa US special" to bring the concept of four new products officially landed in the Chinese market, the Korean style design and excellent quality perfect interpretation of China's first show. Samote brand from the South Korean uniform custom leading brand SMART F & D company, with 60 years of professional uniform design experience, for 13 consecutive years ranked South Korea uniforms industry champion. In December 2015, a joint venture with Bosideng Group, a major manufacturer of winter clothes in China, was established as Samaite Garments Co., Ltd. in Jiangsu Province, and started to carry out school uniform customization business for the Chinese market. In the Sa Mei special exhibition hall, high-end quality classic uniforms series, rather stylish leisure series and highlight the vitality of the campaign, has attracted many school buyers and educators to visit the audience to negotiate to become one of the most popular brand exhibition. SATIRET adhere to the "clothing to carry education, clothing heritage culture", is committed to "provide Chinese students with international quality fashion uniforms." SMART F & D is mainly responsible for the design and technical support of SAFETY's transnational operations team. Bosideng is responsible for the business and service of its abundant resources in channels, marketing and management in the Chinese market. SATIME uniform four major categories full account of the students dress occasions, dress etiquette, the combination of the season and so on, and pay attention to the campus culture, so that products are simple, fresh and yet stylish, providing students with safe, comfortable, stylish, cost-effective Uniforms. School uniforms are a niche industry in China. However, the design of uniforms in China is dominated by sportswear. It is maladjusted, monotonous and lacks aesthetic advantages. It is not accepted by students and parents for a long time. With the improvement of people's consumption level and the growing concern for the healthy growth of young students, the diversified and personalized school uniforms have fully released the needs of humanistic products, making them well-dressed, happy and active and becoming the consensus of the whole society. National Textiles and Clothing Industry Association President Gao Dekang said that this school uniforms show "clothing to carry, so that the school uniform the spirit of education," intended to support a number of professional uniforms and cross-border clothing brand stand out to jointly create a suitable China School uniforms culture brand, promote the uniforms market towards brand new era. Shen Matsuhin, chairman of South Korea's SMART F & D, said SMART, a leading school uniform in the Korean market, has advantages in business experience, marketing design and quality. According to the mission of "Custom Leading Brands of International Uniform", "Stimmet" will make China's uniforms different from the leading experience and professional development in line with the trend culture of China and South Korea. "SATIOT is committed to being an advocate of campus culture in China. With its leading Korean style design, excellent product quality and international brand responsibility, eliminating uniform is a stereotyped prejudice, making the appropriate uniform culture spread in China and around the world. It is reported that SATIME uniform will give full play to the advantages of cooperation between China and South Korea, according to various regions of China consumer level and culture of differentiated design, high quality raw materials and simple design to enhance the beauty of students wearing a famous school dress orientation. Garments Co., Ltd., Jiangsu Sa Mei special general manager, said Wang Hua, the company set up multinational operations team to start the Chinese market research and product planning, summer school uniform sales. At present, it has opened up market channels for public and private schools in east China and provided customized school uniform customization services. Next, will speed up market development and brand promotion, establish a strong brand awareness and reputation, and gradually develop into a dominant school uniform industry and strong brand.

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