The company pioneered the implementation of "integration of resources, complementary advantages" strategy, the product extension from a single type of underwear to diversified series of product development up, research and development, including ordinary, colored cotton, Body, fed and warm, children, fashion jacquard cashmere / Wool underwear, home service and vest vest, and other nine series, the development of more than 500 models, but also launched T-shirts, underwear, socks, towels, fashion shirts and other suitable spring and summer sales product line to ensure that a brand stores a Four seasons sustainable management.
2005, for the needle cotton fabric industry is a turning point, many lingerie business years brutal advertising / saliva / price war stammerer, have been waiting for the opportunity to breathe, at this critical time and challenge co-exist Vice president of China textile commerce Association / deputy director of the professional Committee of China garment Association of underwear / China knitting industry Association executive director / branch honorary president of Wenzhou needle cotton / Mr. Ni Xueshan Wenzhou Arctic rookie garments Co., Ltd., chairman of the first to offer a "happy Fortune "for the concept of" consumer satisfaction with value "as the core of Chinese new model of marketing -FCL mode, a mode shocked the industry, to promote the implementation since the north and south, all the way Biao red, start again from the new dance underwear retail industry.
Thanks to the tireless efforts of the FCL team, the pace of the Arctic rookies has been steadily growing more rapidly. "China's top ten most popular consumer brand underwear", "short-listed Chinese clothing annual 'Oscars' potential Award", "Best Team wealth hero", "the most competitive of Wenzhou top ten clothing brand won the" honor of All showing the unlimited development of Arctic rookie prospects ......