The luxury of the latter has 90 worlds?

Overall, in the past year, an average of 1.78 million searches in the luxury industry each day occurred in Baidu. Among all the people searching for luxury goods, according to the age distribution, “90s” has become the largest crowd: 40% of the people aged 20-29, and 10% of those aged under 19; compared with 30-39. The proportion of people aged is about 38%, and about 40-49 is about 6%.

Whether it is a 180-degree turn to replace the young spokesperson or actively deploy digital marketing and sales, some luxury brands have gradually included the younger generation in the focus of attention. In the post-90 war, whoever takes the lead will undoubtedly have the opportunity to grab opportunities. The advantage (see others burberry).

It is worth noting that the concept of consumption after the 90s is also clearly different from the old generation of luxury consumers. The 90s are the generation that grew up with the Internet. They especially like to share shopping experiences on social media and also purchase shopping information on social media. Their demand for personalization is high. Their strong brand morale will be based on the brand's social performance. Deciding whether to purchase its products, although they have not experienced an era of economic poverty, they also focus on discounts on electronic coupons or other means.

To understand the younger generation of consumers, it is not too far away that the latter will be the world.

The so-called "seamless" building was designed by the British architect zaha hadid and has a total area of ​​8.66 square meters. It has an art center, a cultural center, a design center, a harmonious plaza and the east gate. Historical and cultural parks, five stadium facilities. The interior of the building uses streamlined shapes and does not see a pillar. This combination of modernity and art is in keeping with the artistic qualities of Chanel. I feel a little familiar here? The Korean drama "You From the Stars" Thousand Sons of Iraqi Hanging Weiya is the scene where you fell.

Although ddp was officially opened to the public in March of last year, organizing fashion events has become very familiar with this young building. "Autumn/Fall 2014 Seoul Fashion Week" and "2015 Spring/Summer Seoul Fashion Week" were both held here. Chanel's 2016 early spring vacation series show coincided with the Korean Children's Day (May 5th). Chanel arranged on ddp. A French-style amusement park invites fashionistas to come with children.

This Lagerfeld moved the show to South Korea, in addition to affirming the global influence of Korean fashion, but also with him and ddp designer Zaha Hadid is not unrelated. As early as 2008, Zaha designed the mobile art pavilion for chanel and exhibited it in New York, Tokyo, Hong Kong, etc.; and in Chanel’s 2012 spring-summer fashion show, Zaha designed for Chanel. The show with the theme of “The Daughter of the Sea” puts the Grand Palais at the time into a pure white landscape. It also brought in oversized marine life and coral models, displaying an underwater world full of magical elements. .

In the spring/summer 2012 fashion show, Zhaha designed Chanel's "Daughter of the Sea" theme show.

Not just Chanel, more and more brands are beginning to place more demands on the architectural style of the show venue. Louis vuitton is going to hold the 2016 early spring collections fashion press conference tomorrow. They will be presenting this fashion show in a private residence called "the bob and dolores hope estate" in palm springs, california. This futuristic style building resembles a volcano. “This building has given me a steady stream of inspiration and I am very happy to show it in this commemorative place,” said Nicolas Ghesquière, Louis Vuitton Women’s Artistic Director.

Since 2000, Lagerfeld has been traveling around the world with Chanel's early spring vacation series in Paris, New York, Los Angeles, Miami, Venice, Saint Tropez, Antibes, Versailles, Singapore, Dubai... However, in recent years, in addition to the theme set of the show itself, Lagerfeld has paid more attention to the architectural style of the show venue. Take the early spring series conference held by Chanel in Dubai last year, the show was held in the world. The tallest building, the top floor of Burj Khalifa, guests can see the skyline in a desert scene that takes two months to build and feel the romantic and modern world.

"Architecture and fashion complement each other, and they always bump into interesting sparks and they can be stored in time and space for a long time," Lagerfelde said in an interview with the magazine "Wallpaper".