According to a number of authoritative market research agency data show that: due to the rapid growth of children, parents of children's high-quality underwear consumption concept is not strong; domestic children aged 5 to 15 in the lack of brand of high-end underwear . Children's underwear category is limited, a single style. Today's children's underwear market, especially the big boy's underwear market, has evolved into a mature market with immense business opportunities and profitable returns.
Cats International (Hong Kong) Co., Ltd. aimed at the children's underwear market, "Cats and Babes" as an extension of the "Cats" brand, and actively expand the domestic business. To this end, "Fashion Week" interviewed Cat International (Hong Kong) Co., Ltd., chairman of You Lin.
Reporter: What do you think children underwear favored?
Youlin: At present, children's wear brand in the Chinese market abound, but the children's underwear brand is still in its infancy, the huge consumer market demand. Distinctive personality, environmental health, delicate and warm children's underwear more popular.
Reporter: Cats baby consumer group positioning?
Youlin: Cats baby for children aged 5 to 15 years old, have a good cultural and educational background, while living in economically more affluent families of children. They are lively and lovely, innocent, pure and have endless curiosities and conjectures about the future. They have a happy, healthy, comfortable and stylish life. They dare to express themselves and have more opportunities to contact various social activities, Fame, style and other aspects of emphasis on green health.
Reporter: Please talk about the cat baby brand vision.
Youlin: Cat Baby brand strategy is to become China's famous "green healthy children's underwear" synonymous. Pursuit of healthy and stylish children's personalized underwear brand is a cat baby brand advocacy appeal. Health, happiness, fashion, comfort, vitality, sunshine together constitute the brand personality of the cat baby.
Reporter: It is said that Cat Baby will completely take the mode of operation authorized by the brand. Please tell us about the market development plan and price positioning of Cat Baby.
Youlin: cats baby to achieve the maximum reputation in a short period of time, and then the formation of brand investment and sales profit is proportional to and widen the gap, we need the help of external force, the use of brand as a link to integrate the upstream and downstream resources to form a complete Production and sales chain. I think it is possible to achieve our goal only by means of brand authorization.
We will market agents, distributors, retailers brand licensing, the development plan within three years to join the municipal distributors 100, 500 market stores, retail outlets 1000, achieved sales of 100 million yuan .
Cats baby is divided into four types, namely: green and healthy, lively sporty, comfortable and warm warm fashion type. Cats and children conventional underwear price positioning at 69 to 99 yuan, fashion functional positioning at 99 to 199 yuan. The system belongs to the upper middle, of which conventional products account for 60% of the sales system, fashion functional sales accounted for 40% of the system.