(Thursday, June 3, 2021, Shanghai News) On June 2, 2021, Hangzhou Chenfan E-commerce Co., Ltd. (hereinafter referred to as: Chenfan) announced that it would cooperate with Huafu in order to further deepen cooperation with Xinjiang cotton supply chain. Fashion Co., Ltd. (hereinafter referred to as: Huafu Fashion) has cooperated with the direct supply of cotton fields of 500 acres of Chenfan. Its sub-brands XUELI (Sydney women's clothing brand), TOZMAMA (Doujima), Chuli firstgive and cooperative brands PLUSMALL, Yao Jiu Jiuqi will own the exclusive cotton field. The harvest from Chenfan's direct supply to cotton fields will be used by all its brands and some of its cooperative brands. The two parties will cooperate through the industrial chain to jointly bring consumers high-quality cotton products with higher comfort.
Join forces together-create domestic high-quality cotton products
At the signing ceremony, Zou Zhe, Director of Chenfan Product Center, said: "In the past ten years, Chenfan has accumulated rich traffic resources, flexible supply chain experience and AI big data capabilities, and can quickly insight and match consumer needs. Empower content creators to use high-quality brands and products; quickly complete small-scale product tests within its own celebrity marketing system to find more brands that consumers really need. Huafu Fashion is the first domestic company to enter Xinjiang and grow Xinjiang cotton A large cotton spinning enterprise. For a long time, Chenfan and Huafu Fashion have been close partners in providing consumers with more high-quality cotton products."
(Chenfan representative product center director Zou Zhe and Huafu fashion representative marketing center deputy general manager Chen Liang signed the scene)
Chenfan uses a unique method to create a celebrity economic ecology with "content e-commerce + integrated marketing" as the core. After more than ten years of development, it has grown into a modern new consumer brand management group with more than 30 independent brands and IPs. There are more than 350 million fans on the entire network, and 3.1 billion GMV was created on Double Eleven in 2020 alone.
After the signing of the agreement between the two parties, Huafu and Chenfan jointly launched the "Transfer Xinjiang Cotton Seeds" campaign to make 10,000 real Xinjiang cotton seeds into tags and put them into the future activities of the XUELI Sydney Women's CHINAUP domestic products series to support Xinjiang cotton. Deep into the hearts of the people.
(Exclusive tag for the "Transmit Xinjiang Cotton Seeds" campaign)
The core of this cooperation is Huafu Xinjiang Long-staple Cotton. Huafu Xinjiang long-staple cotton, the fiber bred in the natural environment, has long velvet, good neatness, natural milky white color, strong mercerizing feeling, soft and comfortable hand feeling; long-staple cotton grown in the desert area is made of yarn with good strength and hairiness Less, soft and silky feel. Huafu Xinjiang long-staple cotton will become the basis for Chenfan to upgrade its high-quality cotton products.
Go hand in hand-build the core competitiveness of high-quality cotton products
Both Chenfan and Huafu Fashion hope that through the signing of this strategic cooperation agreement, they can give full play to the advantages of all parties, deeply increase the purchase of Xinjiang cotton, continue to strengthen the quality of Xinjiang cotton, and jointly assume corporate social responsibility and public welfare. For the domestic apparel industry and its industrial chain to make contributions within its capacity.
(Zou Zhe, director of Chenfan's representative product center, Chen Liang, deputy general manager of Huafu's fashion representative marketing center, and the brand owners of Chuli firstgive, PLUSMALL, and Yao Jiuqiu gathered together at the launch site)
Chenfan has been deeply involved in the fast-reverse supply chain since its establishment ten years ago (1), aiming to subvert the traditional manufacturing industry, create an extremely efficient production model, and empower China's smart manufacturing to match the consumption of the new economy. In 2020, the average lead time for all orders is 15 days, and the inventory turnover rate is 1.77%, which is 50% lower than the industry average. The delivery and turnover capabilities of its supply chain system far exceed the industry average, providing long-term guarantee and hard power for the rapid incubation and replication of new consumer brands. The powerful supply chain system enables Chenfan to realize the process from design to ready-made garment production in only 24 hours, and an average of 3750 new garments are produced every month, which supports Chenfan's step-by-step improvement with "Red Man + Content Incubation + Independent Brand + E-commerce Operation" +Cross-border resources" as the core Internet celebrity economic ecosystem, to create more excellent brands and products.
(Sydney, chairman of Chenfan, at the scene of the brand catwalk show at the beginning of Shanghai Fashion Week)
As a leading brand in the global melange industry and one of the world's largest manufacturers and suppliers of new yarns, Huafu Fashion has 180,000 mu of high-quality cotton fields in Xinjiang. DC Fashion starts from the source and attaches great importance to the quality of cotton; 35 ginning plants, with an annual cotton operating capacity of 600,000 tons; fully meets the needs of high-quality Xinjiang ash cotton. Huafu Fashion began to invest in Xinjiang in 2006. Through 15 years of accumulation, it has established one of the spinning bases of "three yarns in one" from cotton planting, processing, trading, to dyeing and spinning, with an annual output of 160,000. Supply chain system for tons of yarn. The company locks in high-quality Xinjiang cotton resources according to the brand's order requirements, establishes a cotton base, and strengthens the endorsement of the quality of raw materials by a traceable supply chain system from cotton to yarn to fabrics to garments.
(Huafu Fashion High-quality Xinjiang Cotton Harvest Map)
The cooperation between Chenfan and Huafu Fashion will not only help both parties to improve the quality of cotton products, further enhance market competitiveness, and better explore the market, but also contribute to the expansion and development of domestic consumption of domestic cotton and further promote the apparel industry. And the healthy development of the textile industry.
(1) Chenfan 2020 data:
The number of new SKUs on the brand is 16.5W+, and a new SKU is updated every two weeks on average, achieving an efficient delivery of 5 billion sales orders
The number of SPU developed throughout the year is 4.5W, in fact the new number is 1.7W, strictly controlled, and the elimination rate is as high as 62%
The annual purchase of 21.6 million items, the monthly purchase volume of 180W, the first order stocking accounted for only 30%, the first order sold-out rate ≥98%, and the realization of high inventory turnover and fast counter-order replenishment cycle: 5-7 days for spring and summer, autumn and winter 15-20 days
The average lead time for all orders is 15 days, and the inventory turnover rate is 1.77%, which is 50% lower than the industry average
Polyester Printing Fabric,Printed Fabric,Popular Geometric Printed Fabric,Geometric Printing Fabric
ZHE JIANG LUO RUI IMPORT CO.,LTD. , https://www.lrknitted.com