"DARLINGHORSE" (Deely House): domestic devaluation "free man loaded"

Brand heritage culture, cultural bearing brand. Brand culture is the core DNA of the brand. It creates a high-level emotional experience and spiritual comfort for the consumers through the shaping of the spiritual realm, which touches consumers' hearts and inspires their recognition of the brand culture. At present, many domestic leisure men's brands have to man or the pursuit of a certain character and other mood as a niche market positioning, to obtain customer awareness, to stimulate customer unmet satisfied individual needs. Such as "Mark Fairwhale" to create the intellectual man; "Aden Fort" to create a modern gentleman; "Septwolves" located in the character of men; "tiger" positioning for the successful men; "Han card" is the national temperament ; "Dancing with wolves" is adventurous and so on. A few days ago, "DARLING HORSE" brand (http://www.darlinghorse.com), the new force of men's clothing in China, took the lead in launching "Free Men's Wear" in China and shouting the slogan of "True Men, More Freedom" Modern urban men, who are busy and under pressure, offer menswear of freedom and advocate a lifestyle that is free and relaxed. "DARLING HORSE" (Deely House) brand responsible person said that the modern urban men on the one hand to work hard in the workplace on the one hand, on the other hand to shoulder the important task of starting a family, although they have the courage to wisdom and courage to take responsibility, but Under the pressure of long-term high-intensity and fast-paced work and life, their inner desire for freedom and burden, eager to break free of bondage, change their way of life, access to free space, enjoy the pleasure of the soul. The "DARLING HORSE" brand keenly perceived the potential and huge individuality needs of modern urban men and took the lead in launching Free Man Pack in the domestic market. "DARLING HORSE" brand "free men" is located in the 25-45 year-old urban career men, business continuity and sublimation men's "Yizhuang also harmony, ease," hired the world fashion center - Milan, Italy, fashion designer Del Maccino Featuring the brand's chief design consultant, and the original HPC (Human powered cutting) human body dynamic cutting technology, taking full account of the human body parts of the movement in the cutting process of comfort, to facilitate limb movement, but also the body with free space, fit and comfortable , Created a new free men's style. To cater to the tastes of Chinese consumers, DARLING HORSE's "Free Men's Wear" presents a relatively traditional concept of casual, provided a relatively relaxed, yet professional manner of dress, relatively free To carry out clothing selection and collocation. Product design combines the essence of Eastern and Western cultures, into the casual design based on the traditional business wear framework, adding flexible and comfortable performance, taste detached, wearing a strong sense of three-dimensional and comfort, filling men's casual ease, freedom Free temperament and grace, to achieve the freedom of limbs from the state of mind to freedom of change; In the fabric, always with the principle of high quality, select pure cotton, worsted pure wool, silk, linen and other fine woven fabrics, Wash and wearable, elastic and new fiber and other scientific and technological factors to improve the hidden performance of clothing, add neatness and ease in the neat and comfortable, add casual fun to wear; in color, with black, gray, dark blue, dark brown and other traditional colors Department as a basis to increase the neutral color and warm colors, improve the overall brightness of the clothing of the bright. "Free Men" is suitable for urban career Men dressed in work, life, entertainment, parties and other occasions, dressed in "free men" out of their office buildings, sit in the office, into the Starbucks, but also bubble bar; can Accompany the children, go to the party, you can also see the customer, about lover. "Free Men" for the city to provide professional men is a comfortable, ease of dress experience, reflects the mature man relaxation of a moderate attitude to life and lifestyle, the liberation of the shackles of the body, the pursuit of freedom of mind, neither publicity And pursuit of self-proclaimed man for the workplace unprecedented new experience. It is understood that "DARLING HORSE" belongs to Jiangsu Cathay Pacific BMW Garment Co., Ltd., which locates in Changshu, Jiangsu Province, the famous clothing city in China. It enjoys a favorable geographical position and is located in the center of the Yangtze River Delta economic circle. After years of sharpening the company has grown into a set design, production and sales as one integrated clothing company. For a long time the company mainly garment foreign trade operations, production, the company has 25,000 square meters of modern plants, the domestic advanced production equipment and sewing more than 20 modern garment lines. Annual production capacity of 2 million, with an annual output value of 170 million yuan. Companies in the production of the full implementation of ERP management system, and ISO9001, ISO14001, OHSASI18001 integrated management system to meet the needs of domestic and international customers. The company has import and export right, mainly in the production of high-end windbreaker, jacket casual wear, winter clothes, down jackets, knitwear and other clothing, the company also owns its own foreign trade companies (Changshu Hualong Import and Export Co., Ltd.), direct and International well-known companies to cooperate and has passed the audit certification and BSCI certification of famous companies such as "JCPENNEY" "COSTCO" "ZARA" "ORSAY" "TARGET" "EXPRESS" "ESPRIT" and so on. In recent years, Jiangsu Cathay Pacific BMW Garment Co., Ltd. began the implementation of both domestic and foreign trade, launched the independent men's brand "DARLING HORSE", opened the curtain to fully enter the domestic market.