In the past, she was obscure, a few years to become well-known brand names, and ranks among the ranks of domestic first-line high-end women's well-known brands, POSSNEY Baorui Ni amazing speed of development is not a fairy tale.
POSSNEY Bao Ni neon women's new 2014 showcase
Brand road restructuring success
Rao, chairman of Porsche for a long time, involved in brand marketing is not a temporary impulse. Early OEM-based processing company, a relatively stable order, a relatively handsome profit, business ideas just behind the operation, the desire for brand building is not strong. In his opinion, the women's apparel industry in the domestic apparel market has a large share of the Chinese brand but few actually embarked on the international stage, so people blindly pursue foreign brands. POSSNEY was established in 2008 Porsche Ni, is to create a real Chinese women's brand, so that Punch Ni onto the international stage, to achieve a century brand dream.
However, at the beginning of its establishment, in the face of the backward corporate concept, immature R & D team and fierce competition in the market, Rao always insists on keeping its teeth firmly under the condition of tight funds and personnel. With the principle of "quality first, customer first" Win-win concept, led his team step by step over, quite close to the people who even admire his perseverance, after all, such as Porsche in Xiamen and insisted on building their own brand enterprises are not many see.
Plenty of brand enterprises in the era of the influx of electricity, Porsche neon quietly in the rapid development of physical stores in the country, in order to safeguard the interests of dealers, and resolutely not open a shop is Porsche neon solemn commitment to the dealer. At present, POSSNEY Bao Ni Ni in the North and Southwest markets have a firm foothold. As of the end of 2013, the POSSNEY women's fashion brand had more than 150 physical stores in China. Integrity and quality are still the solid foundation for success.
POSSNEY Bao Ni neon women's new 2014 showcase
Although the company has established a solid sound development, production, marketing, information network and logistics system, but the development of enterprises in different periods need to have a different breakthrough. After the Spring Festival in 2014, Liu Zhoushu, a man with more than a decade of experience in brand apparel marketing, personally acted as the general manager of the company. (Liu Zhou Shui is now the general manager of Xiamen Zhongzheng International Marketing Management Co., Ltd., the expert of Chinese clothing brand channel management, the expert of retail management of Chinese shops, the outstanding professional manager of China Top Ten, and the top ten marketing trainer of China). In just over a month, Liu Zhou Shui put the company up and down the big changes, from retail channels to retail management and branding has developed a more innovative and rigorous goals. All major provinces and cities in the country have laid the general agent, the development goals are also scheduled to proceed. At the same time focus on strengthening the marketing team building, the entire marketing team more rationalization and specialization. The company management system to streamline and thinning, to reduce loopholes in the premise of ensuring product quality, more efficient and high standards of service to every customer. The launch of the mobile phone micro-official website is POSSNEY's trendy neon trend, through the service platform of WeChat, and more direct transfer of POSSNEY concept to every household. Now open the WeChat, find the public service number, search for "Pokey Ni", and then added to the concern, after every day you can keep abreast of and pay attention to the company's brand information.
Product Transformation and upgrading
POSSNEY tailored specifically for women aged 28-40 who love life and the pursuit of self. The design concept takes the exotic elements of Italy as the fashion capital of the world. It cleverly combines the classic style of oriental traditional art with perfect three-dimensional cutting and blending Exquisite craftsmanship, details of the hand-stitched, the focus on Asian models on the type of dress needs, with natural, environmentally friendly, comfortable fabrics, perfect to create elegant, elegant, fashion series of classic clothing, advocating modern women "to create Beautiful, beautiful continuation. "
POSSNEY Bao Ni neon women's new 2014 showcase
Product upgrades The first is the style of optimization and improvement, targeting three major themes: fashion women series, elegant woman series and the ultimate series of women, the series tends to enrich the color, natural, aesthetic. Secondly, from the second half of 2013, the orders will be changed from two quarters a year to four seasons. The rationalization of the band plan will be further improved to enhance the conformity of goods with the seasons, and the last wave of each seasons will be taken as a transition Band, play a role in the transition between the seasons. Third, optimize the product structure, improve the rationality of single product distribution in the series. Fourth, in terms of design, fabric and plate type, the processing of the plate type is exquisite. The design emphasizes the practicality of the product and the exquisite feeling of the product. The material selection of the fabric reaches more than 80%. Imported fabrics such as Japan and South Korea, R & D investment to increase the fabric, the real fabric quality and commodity prices up, so that customers feel value for money.
The so-called decade grinding sword, set the amplifier into, in mid-April POSSNEY Baoji Ni 2014 autumn orders will be held immediately, we wish POSSNEY Bao Ni tomorrow more brilliant, and sincerely welcome new and old customers throughout the country visit participate!
Location: Xiamen, China
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Contact: Mr. Zhang
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Shaoxing Cornfield Textile Trading Co,.Ltd , https://www.cornfieldtextile.com