Kang Jin Young, a member of the multinational group SKn, falls into the "Quality Gate"

As we all know, the Asian market, represented by the Chinese market, has almost become the "deposit machine" for the world's luxury brands. Especially in China, the luxury goods sales industry has soared in recent years. In stark contrast to this, luxury goods services in the country have been mediocre. In addition to worrying after-sales service, the quality of the products of many brands is frequently tortured. How the consumer’s rights and interests are reflected is a matter that requires deep consideration.

The recent incident of Kang Jin Young's decline in South Korea's SKn, which was actively exposed by its China-based agents, once again pushed luxury goods quality supervision issues to the cusp. On the morning of June 21, 2013, COPAIS International Fashion Investment Development Co., Ltd., a well-known international fashion goods operator, held a press conference in Beijing. Based on a large number of facts and statistics, it disclosed its details. The quality problem of Kang Jin Young's severely degraded quality of the international apparel giant SKN, which is represented by the Korean brand, was expressed. At the same time, he expressed the stance that "defending consumer rights calls for the multinational group SKn to take responsibility."

Kang Jin Young, after years of successful operation and market investment by the dispatchable company, has become a world-renowned women's brand sought after by China's fashion celebrities, top actresses, celebrities, and other social pyramid sophisticated crowds. Its quality disqualification rate before 2008 is no more than 1%-6%; and the seriousness of commodity quality problems has become more and more prominent this year. According to Chinese national standards, the unqualified quality of garments has reached 35% and 36%. 37%, 40%, 43%; the overall quality failure rate reached 29%, 30%, 31%, 33%, 35%. It is unacceptable for both the consumers and the industry to have such serious quality problems. The company’s overall sales were also affected, and the direct economic losses and goodwill were greatly lost.

In an interview with the dispatchable company, the reporter learned that Kang Jin Young’s quality problems have long attracted international attention. On the one hand, it can send an initiative to initiate the quality clearance self-inspection operation and commission a third-party testing agency to conduct inspections. At the same time, it actively discusses with the brand-name Korean multinational group SKn in accordance with laws and distribution agreements, but SKn always gives indifference and no reason. In the end, there is no argument. On the contrary, in the case of a severe decline in the quality of goods, SKn maliciously took advantage of the method of crowding out discretionary profits. The price increases were 13.2% in 2009, 15.7% in 2010, and 63.6% in 2011, respectively. The year-on-year increase was 64.4%. In 4 years SKN squeezed more than 27 million profitable space.

For the transnational group SKn, which ignores the intangible assets and goodwill and unscrupulous profit-seeking behaviors that the Chinese partners have worked so hard to construct, the person in charge of the company can be assigned to send a responsibility to disclose the quality issue of Kang Jin Young to the public. The responsibility for product quality must be clearly defined. China's quality standards must be respected and consumer rights must be protected. In order to effectively defend consumer rights, the international community will send uncompromising quality rights in this regard. SKn must first unilaterally assume the quality loss suffered by assignable customers, establish a recall and compensation mechanism, and give international customers the highest priority. Compensation.

In the eyes of experts, many consumers have interpreted luxury goods as "absolute quality" because of the high prices of luxury goods. After discovering quality problems, they often consciously give up their power and give up. The brand of overseas luxury goods has been arrogant and arrogant for a long time, and it has not attached importance to the rights of consumers in the Chinese market, nor has it attached importance to commercial contracts with Chinese partner companies. We need more appearances like Chinese companies that can send international companies. It means that domestic companies do not follow blindly when they work with overseas companies, they can safeguard the rights of domestic consumers and protect the contractual rights and interests of Chinese companies. They are domestic enterprises. The necessary conditions for development and expansion are free from discrimination and suppression.

At the same time, experts also suggest that it is not enough to rely solely on companies with strong social responsibility such as the internationally-dispatched ones. At the same time, relevant management departments are required to continuously establish and strengthen the market quality supervision system and put quality problems at the source of the production management system. Grab this is the most important thing.