MUJI has entered a rapid development stage in mainland China, and will open 20 new stores in the remaining 4 months of this year, including 2 new stores in Shanghai.
Miyazaki Matsuzaki, director of Japan's Good Plans Co., Ltd.'s executive director, overseas business and chairman of MUJI (Shanghai) Commercial Co., Ltd., said in an exclusive interview with reporters that MUJI has entered a period of rapid development in mainland China, remaining only for the rest of the year. In the next 4 months, 20 new stores will be opened, including 2 new stores in Shanghai.
By the end of 2013
100 Mainland stores
According to Matsuzaki, the Chinese market, with a population of more than 1 billion, is too tempting for Muji. In the general overseas market, MUJI mostly opened a new store every year. In London, MUJI took 6 stores in 7 years. In 2001, there were only 9 stores in Hong Kong. The Chinese mainland market opened in a year. More than a dozen companies will open 34 new stores this year, setting a record high for the year.
By September 1, 2012, MUJI's stores in mainland China had reached 50, including 8 in Shanghai; by the end of this year, MUJI's stores in mainland China will have reached 70, including 10 in Shanghai. Shanghai's two new stores will be assigned to Pacific Department Store Everbright City and Yuexing Global Business Plaza. By the end of 2013, it will have reached 100. The development in mainland China will be faster than originally thought.
According to reports, the selection criteria and decision-making of MUJI products are simple and clear. The retail outlet area is generally about 800 square meters. After deducting the storage area, the actual retail area is between 600 and 700 square meters. The main opening is the large-scale popular. Within the mall.
MUJI promotes reasonable commercial profits, so working with commercial property owners also requires reasonable rental expenses. Both MUJI and property owners adopt a deduction rate for sales, and they do not promise to cooperate with the bottom. It has been disclosed that in Japan, the deduction rate of sales of Muji products to property owners will not exceed 12%, but in China, this rate will exceed that, but it will not exceed a lot.
Beijing Xidan shop
Annual sales of more than 60 million yuan
According to Matsuzaki, many Japanese consumers began to consume MUJI products since they were young. Therefore, the main consumer group of MUJI in Japan is 37-38 years old, while the main consumer group in China is currently 20 to 30-year-old woman. The proportion of clothing sales has dropped from more than 60% when it first entered China to about 55%. This proportion is still slowly declining and is expected to drop below 50% by next year. Sales of daily necessities will exceed clothing sales.
At present, in about 45% of daily necessities, personal care products, stationery, daily necessities, and bedding products each account for a quarter of the sales. When it first entered China, there was food imported from Japan. Japan stopped selling after a nuclear incident. Of the MUJI products, 92% were produced in mainland China, while personal care products and foods were all native to Japan. Matsuzaki said that Japan is eliminating the impact of nuclear incidents on food as soon as possible, striving for the early restoration of Japanese food sales in China and contributing higher sales for Muji.
According to reports, the operating conditions of MUJI's stores in Japan and other regions of the world are generally good. In mainland China, MUJI's sales in Beijing, Shanghai, Chengdu and Wuhan are all excellent. Many of these stores have achieved excellent sales. In 2008, an area of ​​approximately 780 square meters opened in Xidan Joy City, Beijing, is currently the highest sales revenue for MUJI in China, with an average monthly sales of about 5 million yuan and a maximum of 6.5 million yuan per month. Sales reached 60 million yuan. Now, Xidan Joy City Store in Beijing has become the “standard store†for Muji expansion in China, becoming a replica master.
Background information
"MUJI" - originated in Japan, its original intention is "no trademark, high quality." Although the brand awareness is minimized, the products produced by the unified design concept all interpret the brand image of “Mujiâ€, and the natural, simple, and pristine lifestyle advocated by it is greatly respected by tasters.
In 1980, world economic growth fell into a downturn, and Japan also experienced a serious energy crisis. Consumers at the time not only demanded good quality of the goods, but also hoped that the prices were favourable. In this case, the concept of "no brand" was born in Japan. In July 2005, its Shanghai store officially opened.
By the end of 2013
100 Mainland stores
According to Matsuzaki, the Chinese market, with a population of more than 1 billion, is too tempting for Muji. In the general overseas market, MUJI mostly opened a new store every year. In London, MUJI took 6 stores in 7 years. In 2001, there were only 9 stores in Hong Kong. The Chinese mainland market opened in a year. More than a dozen companies will open 34 new stores this year, setting a record high for the year.
By September 1, 2012, MUJI's stores in mainland China had reached 50, including 8 in Shanghai; by the end of this year, MUJI's stores in mainland China will have reached 70, including 10 in Shanghai. Shanghai's two new stores will be assigned to Pacific Department Store Everbright City and Yuexing Global Business Plaza. By the end of 2013, it will have reached 100. The development in mainland China will be faster than originally thought.
According to reports, the selection criteria and decision-making of MUJI products are simple and clear. The retail outlet area is generally about 800 square meters. After deducting the storage area, the actual retail area is between 600 and 700 square meters. The main opening is the large-scale popular. Within the mall.
MUJI promotes reasonable commercial profits, so working with commercial property owners also requires reasonable rental expenses. Both MUJI and property owners adopt a deduction rate for sales, and they do not promise to cooperate with the bottom. It has been disclosed that in Japan, the deduction rate of sales of Muji products to property owners will not exceed 12%, but in China, this rate will exceed that, but it will not exceed a lot.
Beijing Xidan shop
Annual sales of more than 60 million yuan
According to Matsuzaki, many Japanese consumers began to consume MUJI products since they were young. Therefore, the main consumer group of MUJI in Japan is 37-38 years old, while the main consumer group in China is currently 20 to 30-year-old woman. The proportion of clothing sales has dropped from more than 60% when it first entered China to about 55%. This proportion is still slowly declining and is expected to drop below 50% by next year. Sales of daily necessities will exceed clothing sales.
At present, in about 45% of daily necessities, personal care products, stationery, daily necessities, and bedding products each account for a quarter of the sales. When it first entered China, there was food imported from Japan. Japan stopped selling after a nuclear incident. Of the MUJI products, 92% were produced in mainland China, while personal care products and foods were all native to Japan. Matsuzaki said that Japan is eliminating the impact of nuclear incidents on food as soon as possible, striving for the early restoration of Japanese food sales in China and contributing higher sales for Muji.
According to reports, the operating conditions of MUJI's stores in Japan and other regions of the world are generally good. In mainland China, MUJI's sales in Beijing, Shanghai, Chengdu and Wuhan are all excellent. Many of these stores have achieved excellent sales. In 2008, an area of ​​approximately 780 square meters opened in Xidan Joy City, Beijing, is currently the highest sales revenue for MUJI in China, with an average monthly sales of about 5 million yuan and a maximum of 6.5 million yuan per month. Sales reached 60 million yuan. Now, Xidan Joy City Store in Beijing has become the “standard store†for Muji expansion in China, becoming a replica master.
Background information
"MUJI" - originated in Japan, its original intention is "no trademark, high quality." Although the brand awareness is minimized, the products produced by the unified design concept all interpret the brand image of “Mujiâ€, and the natural, simple, and pristine lifestyle advocated by it is greatly respected by tasters.
In 1980, world economic growth fell into a downturn, and Japan also experienced a serious energy crisis. Consumers at the time not only demanded good quality of the goods, but also hoped that the prices were favourable. In this case, the concept of "no brand" was born in Japan. In July 2005, its Shanghai store officially opened.
Product Category: (SPM)Single Point Mooring Rope is made of Nylon Double Braided Rope, which can also be made of nylon with inner core and polyester coated (polyester/nylon Double Braided Rope), is an innovative design and has higher strength than traditional rope structure. Better wear resistance and longer service life, our company is a relatively large rope manufacturer and wholesaler in China, wholesale high-quality nylon double Braided Rope , we have perfect after-sales service and technical support. Look forward to your cooperation!
SPM (Single Point Mooring) Nylon Rope
Spm Nylon Rope,Single Point Mooring Rope,Offshore Spm Rope,Spm Nylon Double Braided Rope
Yangzhou Jushen Rope Co., Ltd. , https://www.jushen-rope.com