Beckham and H&M Men's Underwear Bodywear Series Spokesperson

Although the London Olympic Games were over, but in addition to athletes at this Olympic Games, the most outstanding player is star David Beckham. At the opening ceremony, he smiled and did not know how many fans fainted. Recently, the glam again began to shoot new ads for his endorsement.

According to foreign media reports, this exposure was the first live photo of Beckham's underwear advertising campaign for the well-known brand HM. Beckham in the photo was wearing a white vest, white briefs, and strong muscles. figure.

This time, the fast fashion brand H&M once again made everyone excited, and after cooperating with Versace, announced once again the underwear series with David Beckham.

Fast fashion brand H&M invites Beckham to speak for Bodywear lingerie

It is reported that these underwear styles are scheduled to be listed on Valentine's Day, watching David Beckham in the posters shirtless, sexy to know that this time is indeed very much looking forward to. With Beckham, it is not known whether H&M will choose to cooperate with Victoria Beckham in the future!

Fast fashion brand H&M invites Beckham to speak for Bodywear lingerie

The Bodywear line of David Beckham's first collaboration with H&M is characterized by its quality and durability. The series introduced nine men's underwear, these models will become a series of long-term exclusive cooperation between David Beckham and H&M.

According to H&M, the series was designed by Beckham's internal team and then exclusively sold by H&M. The Bodywear collection is designed to be functional, comfortable and fade branding to showcase the new classics in the collection, including briefs, boxers, tank tops, T-shirts, pajamas, and long pants. After 18 months of design and development, the series is designed to create a new concept for 21st-century men's underwear and will be available at 1,800 H&M stores and online on February 2, 2012.

Fast fashion brand H&M invites Beckham to speak for Bodywear lingerie

David Beckham also said: “Working with the team has always been a very important part of my life. I found the same when designing the collection. I worked with my design team to shape upper body, fit and style. Make repeated considerations to ensure that it is not only the clothes I want to wear, but also a series named after my own name. I always hope to challenge myself, which is a benefit to me. I am very satisfied. I hope that H&M's male customers are as excited about me as they are."

Fast fashion brand H&M invites Beckham to speak for Bodywear lingerie

"I believe that men will love the Bodywear collection that David Beckham has partnered with H&M. This is an amazing virgin collection that focuses so much attention on the function and quality of underwear. David Beckham Mum is one of the most respected celebrities in the world today, and I can't wait to see how it will grow and develop in the coming quarters,” said Ann-Sofie Johansson, H&M Design Director.

Fast fashion brand H&M invites Beckham to speak for Bodywear lingerie

In order to create this ultimate lingerie collection, the most important thing is to find the best design details for the perfect garment. For example, to give the most comfortable elasticity to the briefs, the trademark is not easily rolled up and rubbed against the body. The long vest must be a suitable gray tone; and a fitted t-shirt should have a perfect sleeve length.

David Beckham and his design team were inspired by David Beckham's wardrobe and integrated Beckham's unique aesthetic style to create and build a significant lingerie brand from the very beginning. This is why the series does not reflect the brand logo on the belt. Instead, the clothing design itself reflects the brand's characteristics.

The 9 products launched this time are all basic models designed to highlight the design quality. The collection includes four underpants - briefs, swim trunks, boxers and woven boxers; three tops - David's perfect T-shirt, tank top and Henley blouse; and two underwear - pajama pants, and Men's secret weapon Qiuku in the cold season.

This series is all made of cotton material, and in the briefs, swimming trunks, T-shirts and vests, add the appropriate amount of elastic fibers to maintain a soft feel. Henley blouses and blouses use waffle cotton, and special processing of 100% cotton pajamas to maintain their profile. This series is the first series of long-term cooperation with H&M. Each season, new styles, new fabrics and new designs will be introduced, all of which follow the quality-oriented plan of Beckham's new classics.