As a rising star in the apparel industry, the underwear market has been hailed as "the last cake in the apparel industry" due to its high profitability. But now the overall environment is weak, the last "cake" has also been "delicious" is not. Faced with this situation, China's underwear market cutting-edge love has already done its own "hands" preparation.
1, improve product quality, protect profit margins
By celebrity endorsement to improve their product image is the most obvious marketing tool in the Chinese market today, especially in the garment industry this way. Therefore, the love of underwear in November 2009, please Gong Li as its brand ambassador, by Gong Li successfully consolidate the "refined, stylish, elegant" brand image, so that the entire product has risen a grade, in order to protect the profit margin to provide the conditions.
2, to achieve enterprise information management, reduce operating costs
Underwear love has always been very concerned about the construction of enterprise information, which brought to the love of underwear management efficiency improvement and cost reduction. Especially imo, a corporate instant messaging tool used in recent years, this virtual "internet office" office has brought a qualitative change to the management of loving underwear.
Third, love wonderful imo breakthrough "meager profit" spell
So how does imo help the underwear to create the core competitiveness in order to get out of the clothing chain "meager profit" spell it?
First of all, love wonderful use imo create "Internet office" to achieve efficient management of enterprises. imo biggest feature is that it can build "Internet office." Through its "corporate structure" to love all the underwear sales outlets are "together", so that each network are no longer fighting each other, to achieve business outlets grasp anytime, anywhere. At the same time imo assigned a dedicated account for each employee, the new employee to the company, assigned an account, employee turnover, account can be recovered, this model completely put an end to the loss of information resources, unified account management to improve employee management effectiveness.
Second, love wonderful with imo office work, resolve costs, communication difficulties. In the clothing chain industry, communication difficulty and cost consumption has always been a common problem in the industry. And imo's collaborative office functions just to resolve these difficulties. Such as group, video conferencing capabilities, will be able to achieve team discussions, long-distance meetings, without staff travel rush; text messaging, file transfer, electronic bulletin and other functions, can solve the network can not be sales, personnel transfer real-time feedback to the headquarters, Headquarters quotes, promotions and other notification information can not be shared in real-time stores and other issues. These features significantly reduce the number of business trips, reduce travel expenses, telephone charges, so that love to achieve interoperability across the underwear at the same time reduce the operating costs of enterprises. And these do not require businesses to pay any costs, because imo is "free, ready to use".
"Imo is really great for the company, especially in terms of communication efficiency and staff management, and in today's situation, reducing costs is creating efficiency and the best way to fight the 'meager profit' predicament," said the head of love.
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Ning Xia Most Glory International Trading Co., Ltd. , http://www.nxmostglory.com