Bingjie Fashion Fan Club will soon visit the country

The Bingjie Fashion Fans Association is about to tour the country by Mao Fangyuan/Zhang Dianfei/ Zheng Fan, becoming the “Bing Jie Trio”

This winter, consumers who love the Bingjie brand can not only buy fashionable ice cream down jackets, but also have the opportunity to interact with their favorite idol singers.
On October 16, at the press conference of the Bingjie brand, the official launch of the “Bingjie Fashion and Friends” national tour began. Three popular singers, Mao Fangyuan, Zhang Dianfei, and Zheng Fan, who have come out of “Fighting Good Men” and “Dream China,” have become the protagonists of the tour. They will travel to more than 20 cities and perform interactive performances with ice-cold consumers.
Bing Jie, adhere to the "fashion down jacket" positioning, tightly locked 18 to 35-year-old fast-paced, love freedom, love cool young people, Chaozhou people sought after brands. This year, Bingjie launched three new series of products: a dynamic campus, a leisure journey and a fashion party. It emphasizes a more sleek design, more cool details, and more avant-garde colors.
Not only are the down jacket styles more fashionable, but the ice brand's promotion methods are also more innovative. Wang Daocheng, general manager of ice and clean clothing, said: “We want to communicate with consumers in a way that young people love and make the brand more deeply rooted in people. New image spokesperson, new store image, more creative interactive communication, and Young people are very impulsive."

Yang Mi, a young idol who is known as the “Queen of the People”, not only signed up as a spokesperson for Bingjie, but also a “cross-border guest” fashion designer. She personally designed the ice clean fashion down jacket, was named "power model", listed at the beginning, that is triggered by fans of the trend.
At the same time, the “Bing Jie fashion star sea election” has been launched across universities across the country. Through the display of their talents and fashion concepts, college students have won the title of Bing Jie fashion stars, not only can obtain attractive returns, but also Get the opportunity to shoot commercials with stars such as Yang Mi.
Leading the fashion design philosophy along the way and constantly innovating brand communication methods, Bing Jie has won the love of young people. At present, Bing Jie fashion down jacket consecutively ranked the top ten brands of Chinese down jacket, won the most popular brand award, best-selling brand award, China's down apparel design best popularity award, in the national down apparel brand sales ranked fifth in the Youth fashion positioning down jacket brand ranked first.