[China Glass Network] How to do a good job of sales, for most of our organizations and enterprises, is a proposition of thinking, but also constantly evolved in various ways, if the modern environment can not afford a good loan, it is impossible Let the performance continue to grow.
Previously, I organized a seminar on brand bearing and brand virtual construction and application. The product chose regional brand and promoted its brand value by regional brand. This is called “borrowing, whether it is drinking on the roadside or putting it on the roadside. We sell to the counter on the inside of Wal-Mart. In the same place, we borrow the manpower, the environment, and the potential.
How to better leverage enterprises and organizations, how to better integrate according to their own advantages, and to sell on the platform is a relatively common phenomenon. Here, we will use sales as a point of performance output. After all, For most companies, how to do sales more effectively is still a top priority. However, how can sales be more effective in modern environment, and how can sales be better leveraged?
Modern sales people must first learn to take advantage of the situation, sort out the intangible value of products and carry products. What is called intangible value here is how to match the target consumers (especially the big customers in the industry), and think about the enterprise. Where is the advantage? Technical, brand, scale, alliance or culture and philosophy, there is no need to create, even if it is conceptual and sensible, to do some work on making words, first of all to create the feeling, at the same time Ask the sales staff to borrow the momentum of their own better state, and have the right spirit.
In addition to their own status, modern sales are how to effectively use the strength of the team, how to form the ability to negotiate large orders, roles need to be based on their individual characteristics, mutual complementarity and tacit understanding of combat capabilities, a strong sales team needs Each member has a self-centered team spirit, self-sacrifice when necessary, no sacrificed team, not a superior team. This is the usual tempering and exercise, so that members are good at accepting grievances and self-restraint.
By virtue of the name, how to promote sales according to the characteristics of humanity's pursuit of fame and fortune, first, what are their own names, how to integrate, through the network or text transmission, what their own enterprises have to spread and show off, have received praise from the community The recognition of the society, the industry's leaders in which industries to join, what achievements, those who are vocal and vocal, can choose the right venue to accept the target group through appropriate methods, then the alliance's potential, supply chain and In the value chain, where is it in itself (no integration, even if it is one, sales people must always have the same ability to sell the same product) and those institutions have also cooperated with those well-known companies in the industry. Cooperation, what related industries have established relationships, how to connect themselves and the company with related celebrities and major things, people feel different, sales personnel must have the ability to associate and sense.
How to grasp the three-second principle of modern sales, how to effectively integrate and process a large amount of information within three seconds after the customer answers the phone, and come up with a more attractive one, how do you let the customer believe that you are He brought the value, so that he deserves to continue listening to you, the sales staff should be good at integration and summary.
The sales staff should be good at making the transaction by the customer's own preferences. In the face of customers with different personalities and hobbies, the sales staff should learn to distinguish the customers. This requires the sales staff to pay attention to and observe the inner world of all kinds of people, and be good at analysis and extroversion. Characteristics of personality, characteristics of introverted personality, characteristics of high-level personnel and people, characteristics of middle-level personnel, authoritative people, characteristics of easy-goers, arbitrariness, and democratic people, bile, bloody juice, mucus Juice, pressure, quality, temperament, people, things, people, things, people must first understand the power, in order to make good use of the situation, vote for their good.
Modern sales also have different conditions for the requirements of the industry. The sales of large customers and small and medium-sized customers have a certain focus. There is a difference in the sales process and requirements between FMCG and industrial products. It is understandable that this is also a matter of choice. However, as the high-end requirements of any industry are the same, any industry can only occupy the high-end, can have the right to better resources, so the high-end sales model as a standard is a must.
As a foreign affairs representative of a company, sales personnel need to take advantage of their own superior quality. At the same time, they need to restrain their own shortcomings. For example, they are time-consuming and unable to overcome their weaknesses by borrowing their own good emotional intelligence and adversity, which often leads to a failure at a critical time, so sales are good. The quality is not only self-challenge and persistence, good presentation and integration, but also good self-discipline.
In each of these years, marketing consulting and training with customers, especially their own sales ability is relatively weak, how to improve their market output, is what we must face, and even the results of marketing consulting and training will be reflected in the end Performance, and performance comes from the ability to sell, and the overall effect.
In the face of an increasingly cruel market environment, how to build a relatively short-term goal under the premise of maintaining the medium- and long-term development of the enterprise is also very important, and even determines the effectiveness of the consultation, which is also the actual market operation in recent years. The products that have been summed up, and even many owners will be more biased in measuring performance as a result of performance. Although this is not objective, it is a reality, and it is a question of how the status quo is balanced.
Most companies do not perform well. We have summarized several aspects. First, people who do not have sales quality flood the market, or people who are not effectively trained flood the market. In either case, there is only one. The answer is that it needs to be changed. Another factor is that the individual combat phenomenon of sales is serious, which violates the essence of sales and marketing. Many small and medium-sized enterprises do not even have the appropriate team combat mode. It is conceivable.
How to better integrate modern sales into a set of appropriate templates is already imperative, and competition has been upgraded. If you don’t understand, you can’t borrow resources in the era of value chain competition, you can’t get better resources and compete. Better to get a piece of the market.
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