Big clothes, not clothes are designed

Armani was exposed after the foundry door, consumers will question the expansion of the face, Givenchy France, Britain's Burberry, the United States Salvatore Ferragamo (Salvatore Ferragamo), Italy's Versace, these aura of big-name clothing also have a top-level giant's "born" ? The answer is not entirely correct. Recently, the reporter found on the Nanjing market that the “origins” of many big-name clothing are not the so-called famous names. Tunisia, Nigeria, Syria and other countries have become hot production bases.

Big-name clothing quality “internal and external”

After sales personnel of high-end clothing brands in the Oriental Mall and Deji Plaza generally revealed that the reporter received such an industry information: It turns out that many international brands of clothing, domestic sales, and foreign sales quality are still different. The raw materials of the products are basically imported. For domestic sales, the raw materials are basically purchased in the country. "The same brand, I bought in the United States to wash a few times will not be ugly, but in the country to buy, wash once or twice it is difficult to read, this is the difference between the clothes material." Said a consumer shopping.

A salesperson from a famous brand counter in the Oriental Mall told reporters that the domestic production of men’s clothing in the store and imports from foreign countries each accounted for half. "The current level of consumption is here. If all are purchased from abroad, the price will definitely go up and many people will not buy it." The salesman also told reporters that many people do not mind the origin of brand-name clothing, as long as the price is right. can. After Armani was exposed, there were also a few customers who asked similar situations, but most people did not mind.

It's not clothes that are sold. It's expensive to design many big-name costumes, but is the costume itself worth so much money? A sales manager of the Oriental Mall told reporters that there are many brands of quality craftsmanship is actually unpredictable, expensive to your design expenses. For example, Armani management seems to be focusing more on Armani's design. According to an executive from a clothing company in the Mainland, the cost of design is a large proportion of the cost of clothing. Taking a set of suits as an example, it may end up selling 500 to 1,000 pieces in China, but the design cost may reach more than 100,000 US dollars.

“We had planned to purchase a complete design plan for an independent design studio in Japan, but given that the cost was too high, we finally gave up.” And “I’m talking about $100,000 is only a mid-range design fee, and some top designs are about 20” Millions of dollars."

A sales person at Deji Plaza Burberry's counter also told reporters that Burberry's designers are all composed of top-notch designers from around the world to complete the design process in the UK, and some of the costumes will be selected for processing abroad, but this Pen design funding is unavoidable.

On behalf of the processing must also be qualified to "help the international big-name processing is not an easy thing, people must look at you." Haining's leather clothing business, the chairman of Nuozhi Wu Luming told reporters. It turns out that Wu Luming and Armani have been in contact for nearly a year. Armani's company visited Nursing staff welfare, canteens, dormitories, and factories, and asked Nuo to do a few samples. Both parties have the intention to carry out processing cooperation on leather garments.

“The profit for international big-name processing is certainly much higher than ordinary processing; at the same time, this is also an opportunity for us to gradually improve our own level.” Wu Luming said, “Another advantage of generation processing is that it can stimulate local The company takes the independent research and development route."