Now throughout the Fujian region, has registered clothing large, medium and small brands more than 12,000, with more than 20,000 shoe brands. Fujian apparel market, a large body mass, while the birth of a few clothing empire, such as lions fashion fashion brand-oriented; Jinjiang emphasis on shoes and casual wear brands; Quanzhou is a children's clothing city. In the course of more than 20 years of development, Fujian garment has formed a cluster of industrial chains led by many garment enterprises such as Septwolves, Aden Fort, Rimula, Jiuyangwang, Anta and so on. They are under the unified structure of institutional organization , With a wide range of channels to expand, the price system in line with the needs of ordinary Chinese people ... ... and other foundations, the formation of a unified feature Fujian, second and third tier markets in China everywhere. According to reports, about 50% of Chinese people choose to send men to Fujian. Fujian Minban men's clothing that has solved the problem of survival is under planning and transformation. The brand Aden Fort is a good example. At the "China Beijing Fashion Expo 2010" and the 12th Cross-Strait Fashion Fair just past, Men's brand new system to simulate a new form of store appearance, a change of industry insiders to send the impression of Min Men, and the new image also won the praise of agents throughout the country. "Market-oriented, customer-focused", which is fundamental to the transformation of all brands. In the past, everyone was superstitious brands, judgments on the brand have not heard of this brand; and now with the increase of GDP, consumer demand for quality also will be increased. Previously focused on the brand, and now the material requirements of harsh, so the faction of Fujian past big brand betting fashion approach is outdated, to make adjustments to meet the needs of consumers, improve the soft power (service) era has come. In addition, the story of "Eagle's Rebirth" can also illustrate the necessity of the transition of Fujian. Hawks live the longest in birds for sixty years; every ten years they make a life-or-death transformation into the cliffs of caves, use toenails to remove the aging feathers, and use the beak The nails on the body chewed off, and for the rest of the world, what achingly broke our heart! But after waiting to grow new feathers and toenails, it is free to fly for ten years!
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