Sports brand Li Ning releases Urban Sports in Beijing in summer and autumn

Li Ning 2011 Summer Autumn Urban Sports series of new models on the show Li Ning new products.

Li Ning Executive Director of Product Systems Waltner Klaus Dieter explains the design concept of Li Ning's 2011 Summer Autumn Urban Sports series.

The Li-Ning brand signed the Lai Mei Trainer to lead live guests and the media to experience the Le Meridien Fitness Course.

Li Ning, a leading brand in China's sports field, has received a lot of attention since its brand remodeling in 2010. Recently, the Li Ning brand held the "2011 Summer Autumn Urban Sports Series New Product Launch Conference" at Li Ning Park in Beijing to convey the new message of Li Ning brand in product development.

The theme of the conference was "Let the city move." Invited Li Ning Executive Director of Product Systems Waltner Klaus Dieter and Li Ning Sports Research Center Senior Manager Mr. Zhang Dewen to explain the design concept and technological features of the Urban Sports series products to the venue guests and the media. And presented the new products for the summer and autumn of 2011 with highly creative models. In the end, the Laiming brand signed by the Lai Mei Trainer led the guests and the media to experience the dynamic Lai Mei fitness class and finally pushed the event to its climax.

The biggest highlight of this conference was the model show. The youthful and dynamic models and dancers joined the audience.

The guests and the media displayed three major themes of Li Ning's Urban Sports “Mobility”, “Chic” and “Workout”. With different music and video, it perfectly displays the characteristics of the three series of “flowing”, “fashion” and “dynamic”. After the model show, Li Ning signed the Laimei trainer to introduce the scientific knowledge of urban sports and fitness, and led the guests and the media to experience the dynamic Body Jam, Body Attack and Body Balance fitness courses. Push another climax.

According to the head of the Urban Sports series of the Li-Ning brand, the Urban Sports series has always been based on the concept of “inspired by sports and designed for life” since its launch, providing consumers with both functionality and design sense to meet multiple occasions Wear demanding products and advocate consumers to integrate sports and life to enjoy the joy of sports anytime, anywhere. In 2011, the Li-Ning brand launched the “365 Days/24 Hours” concept as the carrier with the simplest form of exercise as the carrier. It led the urban health to walk in a new trend and freed busy city people from the constant movement. the way. Walking is the most basic form of exercise. It is simple and easy to use. You can take your steps and go wherever you like. Take your time and make it a part of your life.