A film crew in the United States wants to make a documentary about the lives of Chinese farmers. So they came to a certain rural area in China and found a persimmon farmer who said that he would buy him 1000 persimmons. He asked him to take the persimmons off the tree and demonstrate the process of storage. The price is 1000 persimmons for 160. Yuan Renminbi, equivalent to 20 US dollars.
The persimmon farmer was happy to agree. So he found a helper, one person climbed onto the persimmon tree, and with a long rod tied with a hook, the persimmon was turned down and the persimmon fell. The next person found the persimmon from the grass and picked it up in a bamboo basket. The persimmons continually fell and rolled everywhere. The following people quickly and steadily smashed them into bamboo baskets, while still not forgetting to scream and scream at the tree. The Americans on the side thought it was very interesting, and they all took it all. Then they took the process of storing the persimmons.
When the Americans paid the money, they were ready to leave. The persimmon farmer who took the money grabbed them and said, "Why don't you take the persimmons you bought?" The Americans said that they didn't bring them, and they didn't need to bring them. The purpose of buying these persimmons has been reached, and these persimmons are still asked to keep them.
How can such a cheap thing happen under the sun? The persimmon farmer thought. So he was very angry and said: "My persimmons are great, the quality is very good, you have no reason to look down on them." The American shrugged and spread his hands and smiled. They asked the translator to explain patiently to him, saying that they did not look down on the meaning of his persimmons.
The translation explained for a long time, and the persimmon farmers seemed to understand and nod their heads and agreed to let them go. But he shook his head behind his back and said: "I didn't expect such a fool in the world!"
The persimmon farmer didn’t know that his 1000 persimmons sold for $20, but the Americans took a documentary about picking and storing persimmons, but they could sell more in the United States. More money.
The persimmon farmer did not know that in the eyes of those Americans, his persimmons were not worth the money. Their value was their unique and interesting way of picking and storing persimmons.
The persimmon farmer does not know that a persimmon can only be sold once in the market, but if the persimmon is made into an "information product", a persimmon can be sold 10,000 times or even tens of thousands of times.
The persimmon farmer is very authentic, very simple, very cute, but he seems to be a fool when he seems to understand, and his cuteness is greatly reduced.
The persimmons’ small profits are nothing compared to the interests of the Americans. The story seems to be the difference between people. It is also educational for our corporate decision makers. In the investment composition of the company, our decision-makers are just like the persimmon farmers in the text. They only see the relatively direct “small interests†in front of them or can look into the long-term and find bigger, but perhaps more concealed “great interestsâ€. "What?" This is a big study.
A wise person will always gain greater benefits while giving up small benefits.
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