European luxury brand Tiffany glasses will debut next year

The European luxury brand Tiffany and the Italian optical manufacturer Luxottica signed a ten-year franchise agreement, hoping to enter the optical market. Luxottica, which produces glasses for luxury brands such as Chanel and Bulgari, will design, manufacture and distribute sunglasses and other vision-correcting glasses for Tiffany. The first batch of Tiffany glasses is expected to take the lead in Japan after one year.

Tiffany has always been cautious about developing new products. This time entering the eyewear market it hopes to increase brand exposure and drive sales growth. Following the perfume, glasses are the second franchise business of Tiffany. In fact, Tiffany has entered the optical industry a lot behind its peers. As early as 1982, the French luxury brand Cartier sold glasses.