GoldersTM: Experience Outdoor Fashion in the Name of a Dream

Recently, the reporter learned from Gore that the company's world-famous outdoor fabric GORE-TEX(R) (GoldesTM) brand will be held at the end of 2006. “The experience is endless – the outdoor dream of Gore-TecTM. The “Achieve” event is Gore's first large-scale outdoor program funding experience for the Chinese market.

The “Experience Unending – The Realization of GorethTM Outdoor Dream” activity will be based on the Shipton-Tilman established by the “GORE-TEX(R) (GoldesTM) brand. ) The Adventure Fund Award has been successfully promoted abroad. In the many adventure programs for domestic registration, the best outdoor activity program has been selected, and Gore will provide the full program equipment and financial assistance for the winners of the implementation plan. People have the opportunity to win big prizes by participating in this event and experience the unique outdoor charm of challenging themselves and achieving their dreams.

As the world's leading outdoor fabric brand, Gore has always been committed to advancing the development of outdoor adventures. The Shipton-Tilman Expedition Fund Award, which was established, has selected a number of unique programs from numerous expeditions each year for 16 years to fund equipment and expenses.

The Gore's first “Experiencing the Endless - GorethTM Outdoor Dream Realization” campaign launched in China is an extension of the brand's strategy in the development of the outdoor sports market in China. When Gore entered the Chinese market in 1996, outdoor sports were still unfamiliar to the Chinese. Since then, Gore has been actively promoting outdoor sports as a healthy and stylish lifestyle in China. Gore not only provides free courses, teaches students about survival skills and choices in outdoor activities. The clothing has also established a “wind and rain house” in the store to allow consumers to experience their authentic outdoor experiences in their outdoor environment with their excellent outdoor products. After nearly ten years of unremitting efforts, Gore not only achieved certain achievements in the Chinese outdoor sports market, but also led more and more Chinese people to love and actively participate in outdoor sports.

It is reported that the collection of Gore's activity plan will be carried out by means of online submission. Participants can visit the activity topic of Sohu Travel Channel or Gore's Chinese website to learn more and submit their own activity plan. The submission period of the proposal will be from December 1, 2006 to February 28, 2007. The final award program will be announced in April 2007. During the event, the selection committee composed of four groups of outdoor heroes, industry association leaders, media reporters and other senior members of the Goreth brand will be invited to select the excellent program until the final championship is born.

From December 1st to December 3rd, 2006, Gore will organize a large-scale roadshow with the theme of "Dream Sailing Experience Never Ending" with many partners in Shanghai Harbour Plaza, officially launching "Experiencing endlessly" in the form of a roadshow. GorethTM Outdoor Dreams Realizes" Event.

In order to experience the true feelings of the outdoors, a giant tunnel set will be set on the scene to lead you to the real tropical jungle and iceberg snow scene. The full participation of many cooperative brands such as Arc'teryx, Blackyak, Ecco, Lowa, Nikko, Ozark, Toread, Northland, and Treksta will bring you the best in outdoor products.

By then, Xia Lei, the famous host of Shanghai, the outdoor hero Hong Xing who walks on the Qinghai culture, and two girls who have been funded by GORE-TEX to cross Africa and China, will share the wonderful outdoor life with everyone.