The first international brand accessories counter settled in Jinan Isetan department store

There is nothing special about a handkerchief for 200 yuan, a pair of regular socks for 280 yuan, a half-sized palm purse for 450 yuan and an umbrella for 1080 yuan. Recently, another internationally renowned brand, Anna Sui (Anna Su), has settled in Jinan. According to merchants, this is the first international branded accessory counter for women in Shandong. It is reported that the brand has sold more than 20,000 yuan in goods within 18 days since Jinan, the owner of the brand on October 8.

According to Shi Xiaojie, floor manager on the second floor of Jinan Isetan Department Store Co., Ltd., currently Jinan’s international first-line brands for women include CDs, Chanel, Estee Lauder, Burberry, and Lancome. However, these brands mainly sell cosmetics and perfumes. Brands such as CD and Chanel also produce some accessories and clothing, but they are not sold in Jinan. According to industry sources, because clothing and accessories such as CD and Chanel are too expensive, they may not be favored by women after they settled in Jinan.

It is reported that Anna Sui is an American brand and the founder is the third generation of ethnic Chinese Anna Sui, who is of Chinese descent. After the Anna Sui brand was settled, it filled the gap in Jinan International's first-line women's brand accessories. At present, on the Jinan market, the groceries such as belts, handbags, socks, purses, hats, umbrellas, jewelry and handkerchiefs, towels, and scarves are basically complete.

Shi Xiaojie said that as an international first-line brand, the price of Anna Sui in Jinan has not yet reached an arbitrarily high level. Many people buy socks, handkerchiefs and scarves for collections or gifts. In terms of operating conditions, socks and handkerchiefs are also the best sellers.

Chen Cong, an employee of Anna Sui's Shanghai headquarters, introduced that Anna Sui’s accessories counter in Jinan was the fifth in the country, and had previously stationed in Beijing, Hangzhou, Tianjin and Shanghai. Compared with other cities, sales in Jinan are not very good. After all, the time for settlement is short. The headquarters has high expectations for Jinan's turnover.