In 2006, LV, CD and many other international big names influx into Chengdu

From the current calendar, it is strictly said that there will be less than half a year in 2006. But also in this short time, Chengdu people's life will suddenly squeeze into LOEWE, FENDI, CD many big names, as well as LV, VERSACE flagship stores will also appear one after another, this "concentration" has always been stylish However, people in Chengdu who are not willing to devote their time to “doing homework” are indeed a little sticky. The big names are famous. There are people who knock on the door to ask if they can spend money. The big names are very charming, even in Paris. Waking up the waist during the fashion week can also fascinate the beauty of Chengdu - but how many people in Chengdu know the top nationality of these big names, and what do they rely on to conquer fans? Even how many Chengdu people can accurately spell the exact pronunciation of big names?

Today, we will present these big names that will be met in Chengdu one by one so that you can book your beloved coordinates in advance.

FENDI handbag creative home

This legend began in 1925 when a small workshop set up in the ancient city of Rome quickly developed into a fashion kingdom, creating the world's most luxurious luxury goods and setting a glorious history. Edoardo and Adèle Fendi started with high quality leather handbags and fur coats. Later, their five daughters, Paola, Anna, Franca, Carla and Alda, inherited the family business, and carried forward the traditional spirit of Fendi with creativity and wisdom.

In 1965, a creative genius, Karl Lagerfeld, joined Fendi, bringing a breakthrough to Fendi. They reversed their traditions and used various new techniques, including inlays, photochemistry and weaving, to shake the fur market and change the history of fashion. Fendi launched a series of fur garments, successfully creating a high fashion trend. After this, Fendi revolutionized again and infused new ideas for leather goods. Various high-quality leather handbags, unprecedented combination of imprinting, weaving, dyeing and tanning leather and other new technologies, it shines. Since then, ladies' handbags are not only practical items to carry around, but also high-end fashion accessories.

Fendi aggressively entered the luxury fashion market in the 1970s, pushing the brand's reputation to a new peak. A series of trend jackets, time-lapse coats and new skirts create a unique image of Fendi Woman. In the 1980s, Fendi's "Double F" mark became a synonym for luxuriance and fame.

Estimated time of arrival in Chengdu: second half of 2006

LOEWE royal style representative

The top brand LOEWE, which is loved by the Spanish royal family, has a history of 160 years. The founder is German Enrique Rowe Rosberg. In Madrid, Spain, he has accumulated many years of experience in making leather and joined a leatherworking workshop created by a group of Spanish leather technicians. He mainly produces leather cases, photo frames, leather bags, leather bags, and tobacco boxes. Because Madrid was very obsessed with the design of all luxury goods at that time, leather goods can be described as very popular, so this workshop has emerged in the Spanish aristocracy, and has numerous domestic and foreign guests. In 1905, Duchess La Conquistad introduced him to the Spanish royal family, and LOEWE has since become a royal brand. LOEWE's first fashion collection was born in the 1960s and has since grown to become a top luxury brand that integrates men's and women's wear, leather accessories and fragrances. In 1996, LOEWE was acquired by the famous luxury goods group LVMH.

Carl Lagerfeld, Laura Biaggio, Armani and other famous designers took over the design of LOEWE. Many fashion critics have said that LOEWE's leather craftsmanship has been a realm of perfection, especially Napa lambskin nappa tailored clothing or bags, has always been synonymous with top-grade leather. A person who loves leather, this life must have at least one!

LOEWE's big logo Amazona handbag is a classic design series adhering to the brand's characteristics. The first Amazona handbag was created by LOEWE's best designer Dario Rossi in 1975 and has been LOEWE's star product for 30 years.

It is estimated that the time of coming to Chengdu will be around September 2006

Christian Dior's avant-garde gorgeous party

Christian Dior is one of the most important designers who have brought traditional clothing into the modern functionalist innovation process. In 1947, Christian Dior organized the first clothing show. The clothes he designed boldly highlighted the graceful posture of the female figure: not only using the delicate shoulder line to highlight the rich chest shape, but also tightening the waist line and cushioning the hips. The body lines full of feminine charm unfolded before the world. This is the world-famous “New Look” style. Although this bold and innovative design was criticized by conservatives at the time, it changed the atmosphere of post-war social depression and decadence, and brought people a spiritually pleasing style.

After Christian Dior's death, designers such as Yves Saint Laurent, Gianfranco Ferre and John Galliano have fashioned designs for Dior. Their extraordinary design skills have made Dior more and more famous. In particular, the current design director John Galliano, from the British he boldly innovated, the cowboy, street culture and other elements cleverly integrated into the elegant Dior clothing, successfully transformed DIOR into a cutting-edge trend, leading the global fashion avant-garde brand .

It is reported that CD stores in Chengdu will be mainly leather goods and accessories. If Chengdu's high-flyers want to buy their famous garments at home, they may have to wait for a while.

Estimated time of arrival in Chengdu: second half of 2006