WGSN2011 spring and summer: dominant fashion trends

Leading Words: This season, we're offering consumers a fresh blend of emotional and technological experiences, pushing the boundaries between the real and the virtual. As the lines blur, a new psychedelic aesthetic is emerging, inviting people to explore a world where imagination meets innovation.

Travel through time

The main idea

· Storytelling has reached a new level, taking us on journeys across time and space with every piece.

· Inspired by rapid technological advancements, this trend envisions a future that’s both imaginative and grounded in reality.

· It draws from multiple influences, merging them into something entirely new and exciting.

Focus

· The past meets the present in a seamless fusion of historical and modern elements.

· Bold, retro-inspired cuts are making a strong return, appealing to a wide range of tastes.

· Layered, relaxed silhouettes offer comfort without sacrificing style.

· Classic and contemporary fashion coexist, creating a balanced and timeless look.

Simple life

The main idea

· The focus is on clarity—simplifying what needs to be communicated while emphasizing core values.

· Design plays a central role, blending style with warmth and authenticity.

Focus

· Rural aesthetics are being reinterpreted for modern urban settings, bringing nature into daily life.

· Contoured cuts are shaping the silhouette of summer sportswear, adding structure and flair.

· Comfortable, clean, and sensual shapes challenge traditional styles, offering a fresh perspective.

Sensory stimulation

The main idea

· This trend aims to provide a unique and immersive experience, engaging both the mind and the senses.

· Technology is infused with emotion, creating an environment that feels alive and dynamic.

· The boundary between reality and virtuality is fading, giving rise to a new wave of psychedelic expression.

Focus

· A refreshing trend in summer sportswear is gaining momentum, focusing on lightness and movement.

· A new hippie-inspired vibe is influencing casual wear, bringing back free-spirited energy.

· High-touch fabrics add a tactile dimension, enhancing the overall consumer experience.

· Vibrant colors and bold patterns serve as the foundation of this expressive aesthetic.