Zegna brand: Men's wear is more resilient in economic crisis

The men's wear week just last month has just ended. Gildo Zegna, chief executive officer of the Zegna family with the same name, said that in the economic crisis, men's wear is more resilient than women's wear.

Ermenegildo Zegna Menswear, Spring Summer 2010

The men's wear week just last month has just ended. Gildo Zegna, chief executive officer of the Zegna family with the same name, said that in the economic crisis, men's wear is more resilient than women's wear. Men's clothing consumers indicate that "a new luxury segment" will help the brand survive the recession.

British "fashion" magazine website reports. The men's wear week just last month was just over and Gildo Zegna, the CEO of the Zegna family with the same name, said that the current fashion consumption is also concentrated in the men's wear department. Men's clothing consumers indicate that "a new luxury segment" will help the brand survive the recession.

Ermenegildo Zegna Menswear, Spring Summer 2010

The Zegna brand includes Ermenegildo Zegna, Z Zegna and Zegna, which sold well last year and climbed 3% in a difficult environment. Zegna attributed this to the expansion in emerging markets and the increase in new male buyers.

Zegna told the Financial Times: “I think that men’s clothing is more resilient than women’s in the crisis. We have our own stores (in emerging markets like Russia, China, India) just like my grandfather often said In that way, we plan ahead."