"Potato economy" flourishes children's wear

Zhili, a small town in Huzhou, Zhejiang province, is one of the largest children's wear production bases in the country. Under the climate of the national textile industry dragged down by the financial crisis, the local area ushered in a flourishing year in 2008. Since the spring of this year, weaving children's wear industry continues to maintain the momentum of vigorous development. Recently, the reporter visited Zhili town on the coast of Taihu Lake. There was a roar of machines in the factory and businessmen in the streets were woven. Compared with some other local textile enterprises, the local business owners are not worried about receiving orders but can not recruit skilled workers . Huzhou Yihua Garment Co., Ltd. expanded enrollment of nearly 100 workers this year, general manager of the company, children's wear Chamber of Commerce president Zhang Lianzhong told reporters after the Spring Festival the town's labor gap reached 30,000 people at most, is still missing nearly 10,000 skilled workers . "Now we are most worried about lack of skilled workers, temporary training too late." In 2008, weaving children's wear ushered in the best selling year, when the total production reached 400 million (sets), a breakthrough in sales revenue 10 billion yuan. With raw materials and other upstream and downstream industries, in 2008 weaving children's clothing industry output value of more than 15 billion yuan. Due to the sluggish national garment industry, a large number of foreign landowners and skilled workers ran in droves in groups and the number of new arrivals increased by more than 50,000 in the local year. Some 60 or more of the whole family came to settle in the country. This year weaving children's wear thriving growth momentum. Weili town party secretary Chen Xin Tang said that at present the town has a total of 10,399 various types of children's clothing and related ancillary businesses, of which more than 1,000 are newly opened this year. At present, weaving town has formed a complete industrial chain from the surface and auxiliary materials design, printing, embroidery, buttons to garment manufacturing, within 100 meters radius will be able to complete the package. Knitting Town Children's Wear Office Director Wu Rongjiang said that if customers fancy a new model, from proofing to mass production as long as 2 to 3 days time. A local industry source said that there are three major children's clothing production bases in the country and the other two bases have an export dependence of over 50%. However, in order to avoid competition from foreign trade, 95% of woven products go to the domestic market and are therefore affected by the financial crisis small. They focus on the domestic market, grasp the low-end market, and take the opportunity to expand high-end and international markets. Based on the local do not relax. "The domestic market is very large, as long as demand, and then if you are occupied by the small market, still beautiful." Sun Wenyou, party secretary of Huzhou, the CPC Central Committee, said weaving a major feature of children's wear is facing the second and third tier cities, especially the central and western regions As a result of the strategy taken by the State a few years ago such as the extensive development of the western part of the country, the income of urban and rural residents in the central and western regions has increased substantially, even higher than that in the eastern coastal areas. This huge incremental market has been credited by the textile industry. Do not relax for the mass consumer market. Chen Xintang analysis of the domestic children's wear industry that the children's wear in the field are often walking in the high-end line, the price is high, weaving children's clothing industry, while grasping the transformation and upgrading, while grasping the middle and low market hold, economic downturn, people can afford to spend, which A "potato economy" has created a miracle in weaving. At present, weaving children's wear covers more than 80% of the secondary wholesale market in China, the Yangtze River Delta region of Shanghai, Hangzhou, Nanjing, Suzhou and other children's wear market, almost all woven in the world of children's clothing. At the same time, weaving children's wear also through the border trade into Russia, Central Asia and the Middle East and other markets. From last year, weaving dealers also began to fill the gap left behind by competitors to enter Southeast Asia and Europe and the United States market. According to the plan, the output of children's clothing in the whole town will not decrease from 400 million pieces (sets) in 2008 to 350 million pieces (sets), but the sales revenue should be raised from 10 billion yuan to 12 billion yuan. At the same time, the local government should eliminate the survival of the fittest and eliminate the need for more than 500 "workshop-style" "small, small and scattered children's wear enterprises with only one facade" through the regulatory networks of safety supervision, quality improvement and tax collection and management, and control the total number of enterprises In 7000 or less. "Our goal is to achieve the overall improvement of the children's wear industry, through a period of adjustment, in accordance with the laws of the market transfer part of the 'low, small and scattered' enterprises, driving the surrounding area of ​​children's wear production." Chen Xin Tong said that after doing so, although woven Children's clothing production may be reduced in number, but weaving children's overall output and quality will be greatly improved, weaving as a market distribution center and design, technology, information and other functions will be further enhanced, Domestic and international market share will also increase.

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