Tree King shifts international routes to introduce two major apparel brands

　 On the 31st, Shuwang Apparel officially announced that it had upgraded to Shuwang Industry (Group) Co., Ltd., its wholly-owned acquisition of Guangzhou Kanibo apparel and Shanghai Sidibo apparel, and the introduction of two major international brands - TREE from Canada and from British HOOFEE.

Two brands interpret international fashion

In today's domestic men's clothing brand style is seriously homogenized today, the tree king decided to take the subdivision route, using "precise market positioning" to find the domestic men's wear blank.

The TREE brand combines the exquisiteness of international business and casual men's wear, and integrates the increasingly popular outdoor pop elements in the apparel market of western developed countries, and has taken the lead in presenting the concept of international business travel equipment in the Chinese clothing market.

HOOFEE is positioned in the “Urban Business Casual Men'swear” and uses the international eternal elemental colors—black, white, and grey—to create a “HOOFEE grid” that is different from traditional lattices. It strives to be simple, elegant, classic, and enduring.

At the same time, the two brands emphasize the concept of “mixedism” popular in the world, mixing hip-hop and dignity, cumbersome and concise, luxury and simplicity, and promoting the collision between color and color.

Business model fully integrated with international

Shuwang Industrial not only aims to internationalize its brand, but also strives to be in line with international standards in its operating model.

The company combines international standards of brand building plans, the use of VMP (International modern fashion brand operation model) and VMD (store display system) in the R & D, operation, promotion and other aspects of TREE and HOOFEE comprehensive support.

In addition, Shuwang will also form a strategic cooperation with GS, the third largest TV shopping company in the world, to promote the international market.