KEEPWATCH
In 2003, Greg Rivera and Mikhail founded street culture brand MISHIKA in Brooklyn, New York. Mishka means bear in Russian. He had a single eye and a violent temper in his countenance. He was born to be arrogant, deeply dissatisfied with his fortune, and placed himself in a turbulent society. Mishka's eye-popping eyeball image has swept the world street fashion brand, unique Keep Watch watch eyeball image, making MISSKA one of the most well-known American street signs in the world.
Greg Rivera, MISHKA's chief contributor, was once a Hollywood comic artist. He lost his job when 3D animation began to occupy the market, but he insisted on a new world of painting and creativity. He will be on street art, music, and culture. Understanding the integration into the product has created street tidal brands that are now spreading all over the world!
2017AW
2018SS
| 2018AW Theme Concepts |
"Martians Play Around the Earth"
The design theme for MISHKA18AW is "Martians Play Around the Earth." The inspiration came from Tim Burton's bizarre, black humorous movie of the same name, "The Martians Play Earth." The absurd plot and the unrealistic fantasies of unconventional plots have mercilessly ridiculed the people’s revered inertial thinking. MISHKA18AW seizes the essence of the movie and boldly uses the alien concept of extravagance and surreal fashion. It incorporates elements of absurdity, darkness, and science fiction into the design of 18AW. The use of high-saturated colors that also meet the tone of the movie as the visual explosion point of this series creates a strong retro sense that people have never forgotten. A large number of three-dimensional hand-embroidered embroidery techniques are used to add unparalleled tactile wear to this season's designs. Texture.
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