The YEEIOU brand started so unexpectedly that she might not even believe that she would have met her current husband, Luo Jun, at a blind date a few years ago and then resigned, got married, and opened up. A 30-square-meter "marriage shop"; but it is reasonable, in the past five years, from the 30 level into the current 280 level, from two people into a team, their lives have long been closely linked with YEEIOU.
Every designer seems to have a symbol about himself. Coco Chanel described himself as "arrogant", Yohji Yamamoto and the black of love, Yves Saint Laurent and his beauty. For the independent designer YEN CHAN, the brand YEEIOU she founded is a symbol that can represent her. Oh no, maybe it's not just a symbol.
In addition to the hand-painted style of fabrics, they even personally thought of a theme for each season of YEEIOU's design theme. This theme: Mysterious Black Hole (MYSTERIOUSBLACK HOLE) is a masterpiece of Luo Jun. Retro style with psychedelic colors has become a new highlight of the Shenzhen Fashion Week. Their clothes are never age-appropriate, and they face the new era women with independent thinking personality. They hope to use their designs to reflect the ways of YEN and Rojun’s life: sincerity, optimism, ignorance, non-blindness, truthfulness and hard work. .
Although the brand has become more than five years, this time the A/W 2018 Shenzhen Fashion Week was the first time they used the catwalk to enter public view. Inexperienced and time rushing led YEN and Luo Jun to work for more than a dozen hours a day almost every day. He was reluctant to use the “perishable†self-malicious way of YEN for more than a month and finally for The debut of the brand's first show is not necessarily perfect, but it is a sign of sincerity.
YEEIOU is not just a symbol but it belongs to our full title!
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