And fashion in line, "Hui Bao" to lead the Chinese maternity dress PK Europe and the United States South Korea and Japan brands

When many European and American maternity wear brands "big ones" with their strong capital and strong design team, set foot on the vast land of China and are ready to wantonly "plunder" something here, they are surprised that the result is not satisfactory. What solution? The reason is that on the one hand the great difference between Eastern and Western cultures, Chinese women are greatly "protected" by their families as soon as they become pregnant; on the other hand, Western women emphasize the appearance of the body shape curve while eastern women Subtle veiled to the United States. In addition, of course, the ever-growing Chinese clothing brand has made no difference in the face of "invasion" of the big names in Europe and the United States. Looking at China's maternity wear market, why maternity wear in just a few years to quickly develop? Spring maternity apparel market thanks to a high proportion of working women in China, their occupational wear and clothing demand is increasing. In addition, the number of births up to 1600-2200 million per year, forming a huge advantage unparalleled maternity market. Expert analysis, "big belly economy" will bring 50 billion yuan in China's maternity dress market potential share. In the entire Asian market, although the domestic maternity dress industry in China started out later than Japan, South Korea and Taiwan, it was the top spot because of its huge population advantage and its catching up. As the first brand of domestic maternity wear, "Hui Bao" Earlier to achieve the maternity dress and fashion women's convergence. Its unique style of design, drawing European and American fashion concept blend the essence of traditional oriental culture, the traditional essence and fashion elements perfect combination. Through the east-west style of Hui Bao, in all directions, to maximize the pregnant mothers who provide a new fashion and professional care. More than a decade of exploration and continuous innovation, Hui Bao formed a set design, production and sales as one, the traditional direct sales approach and the modern concept of franchising business strategy will be fully integrated into the country's target market. Whirlpool as the leader of the domestic maternity wear brand, take full advantage of the weather, the cultural well-known advantages and deposition of a good market reputation, with Europe and the United States, South Korea and Japan's brand PK, is not at a disadvantage, and presented a comprehensive Winning trend. Maternity should be where cabinet more reasonable? At this point, domestic brands are more likely to grasp business opportunities than European and American brands. In many cases, the maternity dress is divided and baby products sold on the same floor, but the already mature maternity clothing brand, but more choice in the lingerie area cabinet. According to consumer psychology and consumer behavior analysis of pregnant women, mothers who are pregnant after the first demand is to buy underwear, because the chest after pregnancy is the first part of the body changes. Early pregnancy, they basically will not pay attention to baby products, so pregnant women installed in the underwear area is more reasonable. After 6 months of pregnancy, pregnant women's consumer psychology has shifted from sensuality to rational, and its spending power will also be limited, so the maternity dress stationed in the underwear area, more early grasp of the consumer life cycle and business opportunities. Hui Bao and other well-known domestic brands are well aware of this. In Europe and the United States, maternity wear is placed in the women's wear department store sales, while the price is higher than the same level of women, which set a great psychological barrier for consumers. China's maternity dress development trend and potential? With a large number of Korean women flock to the Chinese market, people will think that wearing a high waist line is a style of women, but do not think it is a maternity dress. Furthermore, the maternity dress fabrics, comfort is unmatched by the fashion women, new mothers postpartum body shape has not been fully restored, the fashion maternity dress can replace the women to extend the service life. Therefore, with the progress of the industry and rapid development, the design of the maternity dress has become in line with the fashion and has become a substitute for the feminine clothing in China. The market potential in the future can not be too small. Foreign brands will continue to covet the huge Chinese market, the PK between brands will be more intense. China maternity dress market is still a semi-complete cake, there will still be a lot of foreign brands continue to come to "aggression" and try their best to "share." In the face of "invasion" of the "strong powers," how can we allow us to enjoy it alone? How to grasp the good momentum of market development, how to constantly change and innovate in the fierce competition and seize the largest market share, which will be the problem that the domestic brand enterprises need to face, think and explore. More maternity wear information, please visit: Hui Bao official website