In the furniture industry, the whole house customization has become an industry trend. As a major domestic furniture manufacturing city, Dongguan, its furniture manufacturing industry is also accelerating the transformation of the whole house. The manufacturing technology, business model and product form of the Dongguan furniture industry are deeply influenced by the customization model.
And many furniture industry insiders even predict that the current rapid development of the whole house customization model will bring great changes to the Dongguan furniture industry, and even change the pattern of the domestic home furnishing industry for many years.
The reporter also learned that at the 38th International Famous Furniture (Dongguan) Exhibition held in August this year, the No. 8 Pavilion will be built into a full-house custom-made pavilion for the whole year, creating a one-stop full coverage of the entire industrial chain. Customized platform.
Providing “one-stop†home solutions Furniture customization is not a new thing. Whether it is to adjust the size of furniture as needed or to change the fabric materials of furniture, many Dongguan furniture companies have formed a complete production and service system.
However, the “full house customization†model covering decoration and furniture accessories is a new format that has developed rapidly in recent years. In March of this year, there were three home furnishing companies listed in China. Why is the whole house customization from the initial inconspicuous, and now it has such a vigorous vitality? The reason is that the custom home provides users with value and solves the pain point.
In the past, it took a few months for consumers to complete the renovation and purchase of furniture accessories, but the whole house customization model can be used to make the decoration and soft decoration "one-stop" with lower price and higher level of service. . In the past two years, many large-scale furniture custom brands in Dongguan have opened the whole house customization business. The whole house customization business of some enterprises has become its biggest growth point.
“The biggest value of the whole house customization model is to provide consumers with one-stop home solutions.†Zhang Hongguo, president of Oriental Furniture, believes that the whole house customization can better meet the individualization of consumers by utilizing the efficient use of home space. Consumer demand.
"According to the status quo of the industry in the past two years, the whole house customization will gradually develop into the mainstream of the domestic home furnishing industry." Li Qiang, deputy general manager of Tianyimeijia, revealed that last year, the custom business accounted for 40% of Tianyimei's total turnover. %. “With the development of automated production technology and information technology, the whole house customization model that was unimaginable decades ago has been well implemented.†Zhao Jialu, vice chairman of Dongguan City Window Furniture Co., Ltd., said a customer is in Nanjing. After ordering a custom furniture order in the City Window Store, the sales data can be reached in a few seconds through the Internet to the factory window in Dongguan, and then quickly converted into production data. Then, the personalized products will be produced directly on the flexible production line of the city window.
Zhao Jiaxuan said that today's advanced CNC production equipment in the furniture industry can process panel furniture, and the solid wood furniture industry can also achieve numerical control production, greatly reducing production costs.
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