Hui Bao HUIBAO intentions to create world-class maternity wear brand

The mention of Hui Bao will make people feel a kind of humane care, in which the word "hui" is the same as "hui", meaning intelligence, benefit and love, and "Bao" is the same as "保" Fidelity. Whispered meaning full of loving care, fully demonstrated the care of prenatal female consumers. After ten years of development, we always adhere to the pursuit of "professionalism, dedication, service and dedication". With our persistent struggle, self-improvement, pioneering and innovation, Forge ahead entrepreneurial spirit, created today in the industry a good reputation and impressive performance, but also firmly established its brand position in the industry status. The company has experienced, professional and dynamic design team, gathered a large number of apparel industry technology and management elite, for the sustainable development of enterprises laid a solid foundation. Hui Bao HUIBAO Department of urban white-collar mothers intentions to create a world-class brand of maternity wear a clear target group Hui Bao pregnant women fashion is committed to creating intellectual, elegant, taste, self-confidence urban white-collar image. Its design inspired by the pure beauty of nature, to capture the delicate emotions in real life, interlacing flashed light and Smart. Fresh and refined colors, with natural elements of the flowers as embellishment, making the product more concise and comfortable. The target consumer group of Hui Bao pregnant women is urban white-collar workers aged 25-35 years. More than 80% are senior urban white-collar workers and about 20% are private owners, housewives, freelancers and other social women. Most of them have a higher education background with a monthly income of more than 3,000 yuan, with a higher quality of life and a relatively stable source of income. Their pursuit of quality of life, longing for a happy life, has a relatively free consumer dominance and autonomy, while fashion and the United States have a strong sense of autonomy, self-confidence, intellectual, fashion and independence. Hui Bao HUIBAO love urban white-collar mothers intentions to create a world-class maternity brand unique style concept Since its inception, the company's brand management strategy always adhere to the main line of independent operation, stationed in the country's major, high-end shopping malls counters As the main mode of operation of the market to agents, franchisees, hosting, escrow, distribution and other marketing model for the beneficial complement of the national target market for scientific and efficient operation. Market-oriented, service, care, care, dedication, innovation as the brand core value orientation of the brand market structure. Hui Bao brand products mainly by the pregnant women fashion series, pregnant women underwear campaign, pregnant women leisure home series, radiation protection series of functional products. At present, the company's product sales network in major cities throughout the country have high-end shopping malls, self-counters amounted to more than 100. High-quality high-grade fabrics, scientific and rational ergonomic structure, sophisticated sewing process is the three basic elements of Hui Bao series products. The design concept of "health, comfort and fashion" runs through the whole brand. The designers of Whirlpool use their most authentic feelings to exert great effort to explain the gracefulness and softness of oriental women. Huibao brand won the favor of consumers with its unique style of concept of "health, comfort and fashion", its market performance is also at the forefront of its peers, winning numerous awards such as "Top Sellers Brand Award" at many department stores such as Texhong, Maoye, Best-selling brand award "," annual sales big "and many other awards. In the survey of consumers, Hui Bao's brand reputation ranked first in the domestic maternity dresses. Hui Bao HUIBAO love urban white-collar mothers intentions to create a world-class maternity brand brand diversified operation concept After more than ten years of steady development, today's Hui Bao HUIBAO brand has laid a solid foundation for the market. In order to establish a good brand image and reputation, La Perle will continue to increase investment, commitment to China's prenatal women to provide a new fashion, healthy and high quality new life and work hard. Looking ahead, the company will further segment the market and gradually implement the operation strategy of diversified development of the brand. For the depth and comprehensive development of the market, the company will operate mainly in direct sales and supplemented by the modern regional agency, franchising and other cooperative business model combined with purposeful and planned marketing channels and channels to further explore and international Market integration. After more than ten years of brand development, Hui Bao has set up a number of offices in the first-tier cities across the country, in charge of the daily expansion and operation of sales in all target markets, and built the market expansion, logistics, marketing and information feedback into a flat Quick response chain, establish a scientific and efficient marketing system. Through strong market expansion, brand promotion, terminal management, nationwide sales of more than 100 Hui Bao brand counters remarkable market. In order to further enhance the brand image, reshape the core value of the brand and promote the diversified development of the brand, the company headquarters decided that within the past two years, the Company will increase its investment in brand building and promotion and enrich the market in a planned manner Operation strategy to further expand the national target market operation network for the brand's diversified development and development of the international market and lay a solid foundation as the first brand of pregnant women's flagship Huibao, while leading the development of domestic maternity dress, but also in the Actively create world-class first-class maternity wear brand. Believe that as a national brand of maternity wear industry - Hui Bao HUIBAO maternity wear in the world will occupy a place! In the "professional, focused, service and dedication," the brand concept, Hui Bao will be all-round, to maximize mothers who provide a new fashion and care for the world pregnant women provide the best quality service and the most sophisticated products. For the world's pregnant women to provide the most satisfactory products and services, to become the world's leading fashion company pregnant women's clothing. Intentions Hui Bao HUIBAO create world-class maternity wear brand.