During the winter season, various wool and cashmere products entered the hot season, and consumers began to purchase cashmere products. Cashmere is one of the precious special animal fibers. It is one of the best and most expensive raw materials in the world's textile raw materials. , was hailed as "soft gold". However, the quality of the entire cashmere product is uneven, and it is hard to distinguish between genuine and fake. Perhaps a cashmere sweater you bought at a high price does not bring you what it advertises. Kind of warmth.
Every winter, cashmere sweaters are one of the best-selling products on the market. All kinds of 100% pure cashmere products are filled with the market, but the production of cashmere is so rare that the real 100% cashmere sweaters are overpriced. Cashmere sweaters take the opportunity to occupy the market.
Recently, a survey by the reporter found that 100% cashmere men's and women's cashmere sweaters filled with more than 100 yuan in the market are basically fiber or wool blended, because a common 100% pure cashmere only costs 300 yuan. Block around. Although there is supervision of the relevant departments, but the "100% pure cashmere" logo has gradually become a number of small and medium-sized cashmere enterprises and consumers play a digital game.
Not only that, because of the backlash of interests, the purchase of counterfeit brands such as Ordos, Luwang, etc., which flowed into the market after random branding became one of the main profit-making methods for some small cashmere companies.
True and false 100% cashmere
Cashmere is a thin layer of fine velvet that grows on the goat's outer epidermis and hides in the roots of goat's hirsuts. Because of the sparse yield (which accounts for only 0.2% of the world's total animal fiber output), and more importantly, its excellent quality and characteristics, it is traded. The negotiated price is also called "soft gold".
According to a set of public statistics, about 70% of the world's cashmere is produced in China, of which the Inner Mongolia Autonomous Region's production accounts for about 50% of the domestic cashmere output. Erdos, Baotou and other places are the major output markets of the autonomous region, so the above Many local people in the region rely on the cashmere industry for gaining profits or raising family life.
Traveling to Ordos to buy cashmere sweaters has also become a common practice. If you want to start a cashmere sweater at a relatively low price, the locals will recommend to go to a cashmere street in Ordos to take a look.
A short street to the west of Ordos Holding Group is a street where cashmere people are very familiar to Ordos. In addition to outsiders from Ordos, most locals in Ordos will purchase cashmere products on a cashmere street. The primary reason is that the price is cheap. .
Drive to cashmere street, looked up and saw the name of most shops are covered with cashmere, including Erdos, and the store's merchandise furnishings are basically not much different. After investigating a number of stores, the reporter found that The cashmere sweaters in the cashmere street store are priced from 200 yuan to 600 yuan, depending on the style and thickness.
“In the past few years, cashmere sweaters have not been sold. If I put them on the market a few years ago, I would not bargain. If you think the price is not suitable, people will find it suitable to buy them.†The owner recalled that in the end, the shopkeeper stated that the cashmere sweater with a priced price of 380 yuan could give a wholesale price of 180 yuan.
When the reporter asked about the content of the relevant cashmere sweater, the above-mentioned shopkeeper did not shyly inform that the cashmere content of these cheap cashmere sweaters was only between 20% and 30%, but the reporter found that most of their logos were printed with “100â€. % pure cashmere.
Like most of the vendors on this street, Huarong Commercial Building on the west side of this street brings together more cashmere sweaters. The price of its products is even lower than that of shops along the streets, and it is basically a wholesale business.
The reporter visited Huarong Commercial Building on the grounds of wholesale cashmere sweaters. Most of the shops and stall owners stated that they only wholesale “white skinâ€.
"We don't generally provide you with any trademarks or logos. All of them are "white hides" for you. The others are your own operations." A shopkeeper told reporters that the content of the cashmere sweaters they are selling The owner of the shop stated that his product can contain about 20% cashmere, and it is the seller’s own wish to mark the “white peel†after it is sold out. “If you put it online, hang it 100%. Pure cashmere is fine, as long as you sell it and don’t find it there is no problem.â€
According to a number of shopkeepers, the current sales channel for “white hides†is mainly the Internet. In addition to the owner’s own shop selling cashmere sweaters on Taobao, many local young people also wholesale large quantities of cashmere sweaters from these shops or stalls. Sell ​​on Taobao and other platforms.
Because of the sluggish sales environment of cashmere sweaters in recent years, merchants are very hopeful that they will have more sales channels. At the same time, because the inspection of cashmere products is more stringent, small traders are only selling “white hidesâ€. The logo for cashmere sweaters is not available.
"If you look closely on Taobao, you can find that most of the cashmere sweaters on Taobao that cost more than 100 yuan are made of 90% or even 100% pure cashmere. These clothes are basically containing cashmere. No more than 20% of the amount, if there are cashmere sweaters may sell cashmere sweaters do not contain cashmere. "A shop owner who owns an online shop for the cashmere logo chaos also appears quite helpless, "Although we also Do not want to deceive consumers, but online 100% pure cashmere products flying everywhere, you hang a 20% cashmere products online, there will be no business door."
Not far from a street of cashmere, it is the location of Ordos Holding Group. A boutique shop in Ordos is on the first floor of Tianjiao Hotel, which belongs to the group.
The reporter strolled down the boutique and found that the cashmere sweater from Ordos brand had a price ranging from 1,000 yuan to 10,000 yuan depending on the quality of the craftsmanship and cashmere, and the 1,000 yuan cashmere sweater accounted for only a few of all the products in the store.
What is the cost of a real 100% pure cashmere sweater?
Wu Gang, general manager of the Deer Group, calculated the amount of money for the cashmere raw materials on the international market. The average price of one ton of cashmere raw materials was about 850,000 yuan, and basically an ordinary women's cashmere sweater was basically About 250 grams, plus processing fees, loss of production process, etc., only the price from the assembly line is about 300 yuan.
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