In recent years, the explosive development of e-commerce has made physical retailing in a dilemma. Many brick-and-mortar store owners are complaining that online shopping makes it difficult for them to survive, and even loses confidence in sales, but Internet marketing has always been there.
In the future, in terms of clothing, food, housing, and transportation, will consumers prefer online stores or physical stores? Some people may stick to the original shopping habits, and maybe someone will change soon. Taking the purchase of clothes as an example, the reporter conducted a small survey on consumers.
Some people buy all online, some people go to the store
After 90, the girl Xiao Wu said that she bought clothes and chose clothes for her boyfriend, all of which were online shopping. "I prefer the shopping method that doesn't leave home. I don't like shopping, online shopping has less trouble to bargain, and I can buy things that are cheap and good. Clothes are sent over, and they are accepted as appropriate. Convenience."
After 80, Xiao Zhu said that she only bought clothes once online. "At that time, Taobao just rose. I saw a coat and sold 78 yuan. I felt good at the time. I asked my colleagues to pay for my order. The clothes were sent on the label and the trumpet was written, but it was bigger than the size. Still big. Considering the trouble of returning goods, there is no retreat, and the clothes are sent." Xiao Zhu was injured in the first online shopping, and he never bought clothes online. She believes that it is necessary to go to the physical store to buy clothes. This year, she also opened a women's clothing store of more than 10 square meters.
After 70, the pony is a man who has never bought clothes online. "I usually buy clothes in a fixed store. The owner knows what style and size I wear. I took the style and took it home. If it is not suitable, I will return it to him. Summer coat and pants are four or five hundred yuan, five or six hundred. Yuan, a set of one or two thousand yuan in autumn and winter, the price is in the acceptance range. Buying clothes in a physical store can see real styles and fabrics, which is more reliable than online." 
In addition to the price, consumers pay more attention to the shopping experience
In the past 3-5 years, due to the cheap online prices, physical retail stores in the price war, can not fight online stores, down the next big film. One of the reasons why consumers Xiao Wuping often does not go to the physical store to buy clothes is that the income is not high and the clothes are too expensive. "In a shopping mall store, a summer dress is not moving for two or three hundred yuan, a set of cheaper ones is four or five hundred yuan, and expensive ones are worth a thousand yuan. For me with a monthly income of only 3,000 yuan, it is a little hard to consume. And the clothes on the street shop, the price is too high, the counter-offer is very tired."
Xiao Wu said that many of her friends buy clothes online, mainly because the pictures are cheap, but after all, they can't see the real thing. If they are not satisfied, they will return the goods, and they will post the courier fee. The number of times will be too high, and the interest will be reduced. "The pictures on the Internet may be taken in genuine pictures. The goods sent are likely to be imitation cards; the pictures shown are high-waist pants, which may be mid-waist or low-waist pants."
"In recent years, ordinary clothing stores have been greatly affected by online stores. The door-to-door has changed. But those who have adhered to it have found that as long as they can provide consumers with a good shopping experience, the recommended styles and fabrics are suitable. And the price is reasonable, many consumers are always your quality customers." Lin Jiang, a modern management manager of Jiaojiang, said.
Ms. Mao’s point of view in the wholesale clothing of Luqiao China Commodity Mall is similar. She said that due to the impact of online stores, clothing sales are shrinking. Last year, some merchants had a one-third or even one-half less annual sales than the best business. And her family is not so much, because the clothing she started is cost-effective, and the same clothes are even lower than Taobao.
It is unlikely that the clothing store will be completely replaced by the online store.
It is an indisputable fact that the profit of physical stores is decreasing. Why is it that clothing stores will never be replaced by online stores? "Women are born to like shopping, as long as someone is shopping, physical stores will have, online shopping can never replace the physical store." Xiao Zhu said that if the clothing store is replaced by online stores, to do two points, one is the online shop model The picture is no longer PS, the object and the picture remain highly consistent; the first is to invent a software that accurately uploads the size of the consumer and matches it with the clothes to see a life-size picture.
"For consumers, there is actually no distinction between online and offline. Most consumers vote with their feet. Where is the good value for money? Where is it?" The idea of ​​Xiaozhukai is to insist on high quality and low quality. The price will be more repeat customers.
“Once the offline store cuts costs from the source and controls the price, it will definitely pull consumers back online from the line.†Lin Jin said that whether it is an online store or an offline store, consumers only choose to shop. A channel that ultimately determines whether the outcome is not online or offline, but quality and price.
Tea Towel Kitchen Towel,Kitchen Towels,Grey Tea Towels,Cotton Tea Towels
Hengshui Dahan Textiles Co.,Ltd. , https://www.dahantextiles.com