International marketing guru Philip Kotler points out: "In the face of fierce competition, a company must work hard to find specific ways to differentiate its products in order to gain a competitive advantage."
The industry has a popular saying: First-class business culture; second-rate business brand; third-rate business products. Making a product a brand and a culture for the brand is a recipe for success for all well-known companies. In the increasingly homogeneous product today, companies increasingly difficult to create differences in price, quality, channels, promotions and so on. Only culture can give the brand a unique connotation and personality, enhance the consumer's brand awareness and reputation, in order to form their own competitive advantage.
In the whole textile industry, countless companies engaged in textile production and sales, but in order to really be able to win the fierce market competition, we must go out of a product differentiation advantage of the road, in a limited market capacity Get the maximum market share.
Langsha Corporation is a company mainly engaged in textile production and sales. With the most modern management advantages, it has realized the lowest production cost and created the best profit in the textile industry.
Brand culture strategy - the first shot to fight a competitive war
As the textile industry enters the new stage of brand competition, all enterprises have also gained some profits through their own brand building for a period of time. However, as more and more brands are founded, the textile industry has entered into a competition for homogenous brands "bottleneck". Pure brand building can no longer become a magic weapon to gain market advantage. It is an unavoidable issue for enterprises to explore the connotation culture of the brand in their promotion of brand strategy.
Culture is the blood of the brand, the highest level of brand development is to pass on the brand culture to consumers, the purpose is to enable consumers to consume products and services, can produce a psychological and emotional sense of belonging and the formation of brand loyalty. In the future, the competition between the enterprises is the brand competition, rather the cultural competition.
Langsha has encountered a bottleneck in the development of the enterprise. In order to expand its own space for development, the company introduced its brand strategy and planning, improved its cultural taste, established its own brand culture, added value to its products and enhanced its brand name The image, out of a differentiated road, the successful completion of the marketing model changes. In the fierce competition in the market won a place, become the leader in the industry. In the first eight months of 2008, Langsha achieved a total export volume of over 30 million U.S. dollars, up more than 40% over the same period of last year.