As early as December 2006, "Transformers 1" sounded the door to China, Zhou Long, the then branch manager in Hangzhou, presented a cooperation report to Chairman Zhou Chengjian. "This is 70 years after 80 common childhood memories, and these audiences, it is Metersbonwe's target consumer group." The result of the day to communicate Zhou Long excited, because Smith Barney costume chairman Zhou Chengjian in the report Reply: "This project is very interesting, you can try it." Later, in view of being focused on "cheer, good man," the main title activities, had to reluctantly cut off love. In the second half of 2008, "Transformers 2" was under intense filming period. Zhou Long repeated the plan and sent a text message to Zhou Chengjian to report the estimated investment and revenue. Zhou Chengjian quickly reply sms: "Well, do!" They expect that if the situation is ideal: every dollar invested will bring a dollar profit. "After a quick decision, it is a very complex negotiation process, we use all the available relationships to explore this matter should be managed, and who talk about useful." Smith Barney vice president, 30-year-old Xu Weidong memories Road. It is embarrassing that the copyright owners of Transformers - the United States Paramount Pictures (DreamWorks) and Hasbro Inc., have never heard of Metersbonwe and do not even know how to speak Jay Chou. In Asia, only Japan and South Korea's brand cooperation experience, there is no impression of mainland China. Smith Barney must part-time and Paramount talks about lens implantation, discussing the image with Hasbro. These jobs took nearly six months. It was not until the end of 2008 that Paramount Producer Lorenzodi Bonaventura's experience on the Nanjing East Road Pedestrian Mall turned the corner. Lorenzo as an ordinary tourist visited more than 9000 square meters Metersbonwe flagship store, they praise. Smith Barney sales of 4.5 billion yuan, 2,600 stores located in the provinces and cities in the first-line business district, it is Paramount is particularly valued. That night Paramount telephoned Smith Barney to interview the next day. After Lorenzo's China trip, Hasbro's general manager for Asia and head of China also visited Smith Barney's companies and stores to understand Smith Barney's size, brand tone and overall marketing plan. On June 24, Smith Barney announced that as the first brand in Mainland China, it has won the license of Transformers China with Paramount and Hasbro. Transformers copyright owner Hasbro Company, producer Paramount Pictures, the United States authorized Transformers as the only brand in China apparel brand partners, apparel products can be used in its fonts, logos, figures and other images. In addition, the film, Metersbonwe has two more obvious implanted shots, one huge curb written "Meters / bonwe Metersbonwe" billboards, and second, a truck "Meters / bonwe Do not take the unusual road "body ads. There are also three implanted advertising lens. After the contract was signed, Hasbro also said that it hopes to sell Transformers toys at Smith Barney's stores. Allegedly, the overall operation of the project, Smith Barney spent a total cost of 8 digits. "Normally, June and July are the off-season sales, and for the moment, we have double-digit sales growth over the same period of last year, which is very delightful in the current economic climate," said Xu Weidong. Driven by the overall sales, the influence of brand cooperation, Smith Barney is very satisfied.