Last month's menswear week was just over, and Gildo Zegna, chief executive of the Zegna family of eponymous brands, said men were more resilient than women in the economic crisis. Ermenegildo Zegna Menswear, Spring / Summer 2010 Men's Wear Week has just come to an end, while Gildo Zegna, the Zegna's co-branded CEO, said men are more resilient than women in the economic crisis. Men's consumer heralds "a new luxury segment" that will help the brand survive the recession. British "fashion" magazine site reported. Last month's menswear week just ended, Zegna's family of the same name CEO Gildo Zegna said that the current fashion spending is also concentrated in the men's department. Men's consumer heralds "a new luxury segment" that will help the brand survive the recession. Ermenegildo Zegna Menswear, Spring 2010 The Zegna brands including Ermenegildo Zegna, Z Zegna and Zegna, which sold well last year, climbed three percentage points under difficult conditions. Zegna attributes this to the expansion in emerging markets and the increase in new male buyers. Zegna told the Financial Times: "I think men's wear is more resilient than women's wear in the crisis. We have our own boutiques (in emerging markets such as Russia, China, India). Just as my grandfather often says That way, we plan ahead. "