Misty, the current mid-range underwear shop how to base?

Underwear market polarization, high-grade underwear shop by virtue of excellent taste, a huge channel to join the high-end consumer agents to join the market, the end of the lingerie store relying on the price of civilians, as well as the depth of the township consumer momentum to seize the low-end consumer market, only mid-range underwear shop , The price is quite satisfactory, popular design is difficult to impress the mind of consumers. Many mid-range underwear brand development foggy road, the current mid-range underwear store how to base?

古格-KUGER

Shenzhen Gu Ge underwear, Manifen, Yi Si Ella, Guangdong's Olignon, Ou Difen, Shanghai's ancient underwear and so on are mid-range underwear brand, we can easily find that almost all the underwear shop decoration are similar, may only ancient Underwear is different, the brand is home service for the first category, underwear for the second category display shop, other shops are underwear as the first category of display, the store shopping environment generally cool, poor affinity.

Want to do mid-range underwear shop, understand the needs of mid-range underwear shop consumer groups. Mid-range consumer spending power moderate, high sensitivity to product quality, impulsive consumer probability, like shopping in a relaxed, friendly shopping environment, like to enjoy the product "unique" sense of superiority.

迷雾重重,现今中档内衣店该如何立足?

In understanding the psychology of end-consumer groups, we can make reforms for mid-range underwear shop. The first is to change the store shopping environment: changing warm lighting, set up a small lounge area to improve shop affinity. Followed by the store features, promotions can only impact the temporary sales performance, good shop features, differentiated management. Finally, quality products to establish a store of high quality image.

Grasp the mid-range underwear shop consumer groups, do not blindly follow the elegant atmosphere of high-end file underwear, not blindly follow the cheap low-cost underwear. Mid-range underwear boutique do a good job, only do a good job in the end consumer base, but can make mid-range lingerie store in the huge underwear market a firm foothold.

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