Fashion Fish Children's Wear Guangxi Province to create a first-class children's brand operating company

Fashion fish children's clothing agents in the main store

As a student of China Research International's "Super General Agent Profit System", Yu Jie decided to develop a strategy for corporate operation at the beginning of the operation of fashion children's clothing. He took practical actions for six months and achieved good results: through investment promotion and publishing The conference has successfully built 10 direct outlets and 16 franchised outlets. The Ping effect has increased from 1354 yuan/ping to 2823 yuan/ping.
At the beginning of development, Yu Jie first made clear his strategic goal: "To be a first-rate child brand management company in Guangxi." "Strategizing is a goal, goals are planned, and plans are turned into actionable decomposition actions." Before formulating the operating plan, Yu sister did a good job of thinking and researching: 1. Can our financial and human resources support these indicators? 2. What is the executor's ability? 3. Is the grounding action of staffing reasonable? 4. Plan is completed, how to effectively monitor the entire process...
After the conclusion was reached, Yu sister performed a SWOT analysis on the company and combed and integrated all the terminal shop's texture tables: adjustments to the company's competitive strategy - setting goals (opening goals, sales targets, profit targets, expense budgets, inventory and goods Controlling goals).
Fashion fish, the first brand of fashion children's clothing, joined the national hotline.

. Fashion fish children's clothing agent in the general team

To establish a corporatized corporate structure, we must first establish a reasonable corporate structure. Of course, in the eyes of Sister, the organizational structure does not necessarily mean that it operates in a corporatized manner. It must allow the functional departments to play their fullest role before they are called corporate operations. "Our organizational structure has been adjusted and improved more than once. I think a reasonable compensation system is the driving force for the company's operation. The functional planning must be clear so that it can be interlocked and run properly."
Fashion fish, the first brand of fashion children's clothing, joined the national hotline.
Data Analysis In the process of corporate development, data management and data analysis are very important. Through data analysis, key customers can see at a glance. When screening key customers, Yu sister needs to meet several conditions: 1. To have a sense of identity; 2. The highest profit and performance, the store area has a certain influence. 3. Have common values ​​and a long-term vision. Satisfy the above conditions, help him to plan for the future based on strengthening emotional links, and develop a set of mutually agreed marketing plans to achieve mutual profitability.
Fashion fish, the first brand of fashion children's clothing, joined the national hotline.

Fashion fish children's clothing agents to discuss the development team planning

Regional market layout According to the “Diagnosis of Universal Channels”, Yu Jie’s simple arrangement of a series of data reveals that the core customers and core shops that were originally simple evaluated are far apart from each other. Some of the directly operated shops were previously considered to be the “boutou” stores. It turned out to be a profit shop. To this end, Yu Jie adjusted the layout of sales channels, and profitable shops, recruiting shops, and sewer shops were clearly assigned. At the same time, according to the “Nine Stars Formation”, the “Golden Triangle”, “Silver Triangle” and “Copper Triangle” market areas have been established.
Golden Triangle area: Nanning, Guilin, Liuzhou. (Strategic point: focus on guarding, direct control panel, main high point department store is the preferred channel)
Silver Triangle Region: Beihai, Qinzhou, Yulin, Dongxing, Hechi, Baise. (The main part of the franchise system is to screen affiliate customers to be rigorous. This area is a profit shop for the franchise system.)
Copper Triangle Area: Chongzuo, Fangchenggang, Pingxiang, Zhangzhou. (The sewer shop is the main store. The store's specifications should be based on the store's flagship store. The main function is to digest stocks in the off-season inventory, and to resolve inventory pressure without affecting the brand image.)
Fashion fish, the first brand of fashion children's clothing, joined the national hotline.
The “Red Bonus Shares” motivated performance in the way that the sisters introduced ownership of the “red stocks” and let the main core management team and store managers have the mentality of ownership to do business. After a period of practice, the store's performance has been rising, and the franchise's home page has increased in confidence.
Fashion fish, the first brand of fashion children's clothing, joined the national hotline.