Tian Liantian's "Good Voice in China" Another Cross-Border Marketing Campaign

According to reports, this is another successful cross-border cooperation between Tianlun Daily's "Outdoors" and "FAW" outdoor film and the FAW Audi's interpretation of outdoor public welfare activities. It continues to spread the brand spirit of Tianlun Tianyi. The brand set a benchmark for reference.

“This sponsorship of China’s good voice in the global tour of Wuhan Station is a marketing of Tianlun’s cross-border entertainment. After a year of operation, China’s good voice has become the largest and most well-known entertainment show in the country, and the Tianlun brand has been in the past. After years of hard work, the brand has grown rapidly and has gained widespread popularity in the outdoor products industry.One is the best variety show, one is the loudest outdoor brand, and it is the same with two brands that are growing up. It will surely become another classic case for the marketing community. Let us wait and see.” Xu Tianda, general manager of Tianlun Tian, ​​expressed with confidence.

As a leading brand in the domestic outdoor products industry, Tianlun Tian blends Chinese people's subtlety and elegance with the freedom and freedom of foreigners in a harmonious way. Tianlun Tian takes “full efforts to promote outdoor sports and shares outdoor sports with people who love outdoor sports. The goal of "Happy" is to become a high quality outdoor sports equipment supplier and brand operator.

In 2012, the Tianlun days brand was once again strengthened to create a polar dreams program. Through the professional exploration and precipitation of polar regions and extremes, they interpreted the brand connotation of “going straight ahead”. In 2012, Tianlun Day successfully hosted a large-scale charity drive event in which he expressed his dream of love and love in the frontier. He published the first popular science micro film “Tang Yan Said Outdoor” in the domestic outdoor industry, established the Haba Snow Mountain Climbing Training Base, and opened the NetEase Outdoor Channel. Grand Events; In July of the same year, Tian Luntian unveiled a high-profile appearance at the Asia Outdoor Exhibition, launched the Tianlun Heavenly Polar Dream Project, set up a polar expedition team, conducted exploration activities on the North and South Pole and Everest, and successfully completed the Arctic and Antarctic explorations in August and December respectively. task. In May of this year, Tianlun Day will summit Mount Everest again and continue to perform the brand concept of “Polar Dreams, Going Forward”.

“Tian Lun Tian sponsored the sound of the China tour of Wuhan station, and successfully hosted the concert. Since Tian Lun Tian entered the Hubei market, it has been favored and supported by leaders from all walks of life and Hubei people. At present, it has opened dozens of terminals in Hubei Province. The store supports the development of sports and outdoor sports in Hubei. The sponsorship of the Good Voices Wuhan Station Concert is a positive feedback for the people of Hubei and the vast majority of outdoor donkeys. I hope everyone loves sports, loves the outdoors and goes straight ahead.” Xu Tengda said.

China’s good voice has come along the way. At the end of the Lunar New Year, a good sound instructor and all high-profile trainees came to Wuhan to welcome the people of Wuhan and share the sound reunion party. Tianlun days hopes to create a grand music event. With the most luxurious lineup and the highest specifications, they will offer the most magnificent audio-visual feast to the audience of Jiangcheng. At the same time, they will celebrate the reunion with the fans and fans.

With the increasingly fierce market competition, mutual penetration of the industry and the industry is mutually difficult. It has been difficult to clearly define its attributes to a company or a brand. “Transboundary” has now become the most fashionable word in the world, from traditional to modern. From the East to the West, cross-border trends have become increasingly fierce and have represented a new blend of life attitude and aesthetic approach.

“Every good brand can accurately reflect a certain characteristic of the target consumer, but because of its unique characteristics, it is often influenced by external factors, especially when there is a similar competitive brand. This external factor The interference is even more pronounced, and once a complementary brand is found, the interpretation of the characteristics of the target group in multiple aspects can form an overall brand image and create a more consistent brand association. It is easy to generate brand associations," said a senior marketing expert.

In fact, as early as 2010, Tianlun Tian and Wenchuang Solar Energy Technology Co., Ltd. conducted cross-border cooperation, making outdoor equipment more environmentally friendly, and more technological performance; in May 2012, Tianlun days debuted in the industry with outdoor science. For the content of the micro-movie "Tang Shuo said outdoor", get the netizens enthusiastically sought after. In October 2012, Tianlun Tian teamed up with Audi to create the "2012 Audi Green Driving Elite Training Camp" event, which is also the display and continuation of Tianlun Tian's "going straight ahead" brand concept.

“From the technology marketing of Wenchuang Company to the new media marketing of the micro-movie “The Tangyue Says Outdoors”, from the Audi Public Welfare Marketing to the Good Sound Entertainment Marketing in China, every time the marketing strategy, we are all around the Tianluntian brand concept. Straight forward to 'deduction, this is the key to successful cross-border marketing.' Xu ​​Tengda told reporters.