Top luxury brand Armani accelerates expansion of the Chinese market

Armani, a top Italian fashion brand, recently stated in Milan that Armani intends to continue to expand its sales channels in the Chinese market and plans to add new sales outlets in China this year in an effort to increase sales of Armani brand products in China this year. It increased by 40% from last year to reach EUR 113 million.

According to Italian media reports, by the end of this year, the number of single-brand stores and other non-monopoly retail outlets opened by Armani in China will reach 40 and 35 respectively. As of the end of last year, Armani opened 35 stores and 28 non-proprietary stores in China and distributed in 12 cities in China. According to the plan, in addition to expanding its sales network, the Armani Group will continue its personnel restructuring this year and will establish Armani Group China in Shanghai to be responsible for sales of the brand's products across the entire Chinese market.