In the saturated market for women's and men's clothing, China's children's footwear industry as a whole is improving, and the growth rate in the next five years is expected to reach about 12.4%. The development of the industry is still in the growth stage, and the scale growth is accelerating, and the growth rate is higher than the average level of the clothing industry. There are three main reasons for this: first, the population base of the consumer group has increased due to the "second child" policy; second, consumption Facing consumer upgrades, brand penetration has increased. Third, per capita consumer spending on children's shoes and clothing has increased, with more purchases and higher unit prices.
Facing this great development trend, many big brands have also begun to join the children's clothing industry. As the leading international sporting goods company representing China, Li Ning has been committed to providing high-quality sports products to the society. Similarly, the Li Ning Group is also very concerned about the children's group. Since 2010, it has been involved in the field of children's clothing. After three years of exploration, Li Ning not only provides many high-quality products for the market, but also has accumulated rich experience in the field of children's clothing. The stores are now located in super large first-, first-, and second-tier cities across the country. There are more than 200 existing brand stores. It is expected to grow to 350 in 2013 and will grow at a 40% annual growth rate in the future. In the future, Li Ning children's clothing will provide sports products for children 5-12 years old, so that children have a safer and more secure sports environment.
As a well-known children's clothing brand, Li Ning has an important position in the hearts of consumers and franchisees. Many franchisees have always wanted to know the brand of Little Li Ning, and also want to know how to join the brand of Little Li Ning, what are the conditions for joining? Let ’s take a look at it with Xiaobian!
Join conditions:
1. The franchisee must be the actual operator of the franchise store;
2. Possessing good credit, and equipped with excellent management and action teams;
3. Have brand awareness and good customer service awareness, and have a long-term vision;
4. Have extensive network resources and good social interpersonal relationships, and have personal integrity and goodwill;
5. Have certain awareness of Li Ning children's clothing brand, business philosophy, etc., understand the current state of the local provincial and prefecture-level markets and have strong operating capabilities, and really use the advantages of Li Ning children's clothing brand and culture in the sales process;
6. Have certain financial strength.
Store requirements:
1. The store area is larger than 45㎡;
2. Shopping mall counters are larger than 30㎡;
3. Located in a commercial area or a busy street;
4. Located near the residential area and large residential area;
5. Located in the children's clothing area of ​​well-known shopping malls;
Joining Xiaoli Ning's children's clothing brand has many advantages. The biggest quality is the policy concessions given by the headquarters, which greatly reduces the investment costs for investors, reduces the risk of opening a store, and makes the store more successful. Li Ning welcomes you to join us, let us work together for a win-win future!
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