According to Sina Technology’s report on the 26th, iQiyi announced that it had officially cooperated with NETF lix yesterday in the fields of drama, animation, documentary and reality show. The fourth season of "Black Mirror" and the second season of "Fable Story" And Netflix's new drama "Psychology" is expected to be broadcast exclusively on both platforms.
According to Sina Technology, "Black Mirror", "Weird Story", "Psychological Detective" and other hot dramas, "Ma Menbo Jack" series of anime, and competitive reality show "The Ultimate Monster" and other types of high-heat content, are in the iQiyi In the first batch of sheets.
Yang Qihua, senior vice president of Aiqiyi, said, “We have been sourcing and making premium content for iQiyi users worldwide. Netflix is ​​a content partner of iQiyi, and we will focus on global content creation trends and quality content development. Prospects. At the same time, iQiyi's cooperation with all overseas partners will be strictly in accordance with the relevant regulations on online movie and television drama management."
According to foreign media reports, Netflix CEO Reed Hastins (reed HastinGS said at the beginning of last year that it plans to launch its streaming video service in the Chinese market, and negotiations with Chinese regulators have made progress. But subject to strict Netflix has been slow to enter the Chinese market due to data storage regulations and regulatory review of foreign content. Hastings also said in October last year that it is unlikely to provide streaming services directly in China.
But yesterday, the US authoritative film and magazine magazine "Variety" reported that Netflix and China's domestic streaming service provider iQiyi reached a content license agreement. Subsequently, Netflix gave confirmation. A Netflix spokesperson said that the content broadcast time in the Chinese market will coincide with other regions.
According to iQiyi, after the cooperation with Netflix, its VIP members can get more quality content selection and high-quality broadcasting services, which means that through the cooperation with Netflix content authorization, iQiyi in the paid membership business. There will be further development, and at the same time, it will also curb the phenomenon of US drama piracy in the current market to a certain extent.
In June 2015, iQiyi's effective VIP membership exceeded 5 million; in December 2015, iQiyi paid members exceeded 10 million; in June 2016, iQiyi effective VIP members exceeded 20 million.
According to analysis of iQiyi, China's paid video market is at least a billion-dollar market compared to the more mature markets in the world, and it is still in its early stages. The development of online paid video services will increase the income cycle of the film and maintain a stable income for a long time after the movie theater is released; it will generate more high-quality serial content and generate a higher income scale, which in turn promotes The quality of the production of the series will increase; it will also create new revenue opportunities for the content of animation, children and other programs. The development of user's payment habits will increase the income scale of other income models such as games, derivative peripherals, and parks that rely on the IP of TV dramas.
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