August 18-22, 2012, Romon Meng Spring and Summer 2013 New Product Launch, was successfully held at the Romon Group headquarters. Shengjing Sheng, the chairman of Romon Group, Jiang Shijun, the vice president, Wei Jie, executive general manager of Romon Garment Co., Ltd., and 1,200 distributors and retailers attended the meeting. In addition to the release of the new spring and summer 2013 Romon products, this new conference also released a new strategy of "enhancing brand experience and intensive retail management" of 2013. According to the insiders, this strategy fully matches the market environment of China's garment industry , With strong forward-looking, will lead the new trend of future retail apparel. At the ordering meeting, Wei Jie, the general manager of Romon Garment Company, elaborated on the methods and experiences of the agents on how to enhance the sales scale, the intensive operation of the regional market, the holding of the trend and the optimization of order management. While helping distributors and retailers at a deeper understanding of the brand new strategy, they have also solved the problems encountered in daily terminal operation for distributors and retailers. According to Romon Clothing Co., Ltd. Brand Director Mr. Zhou Mengbiao introduction: "2013 spring and summer new products in the heritage of Romon" red spirit, national dress style "on the basis of the essence of Chinese clothing five thousand years extract the essence of the modern international fashion concept Into which, integrate more elements and artistic practices, with exquisite Red Bang suit tailoring process, design the "National Service 1932 series" for the agents to bring the ultimate fashion experience, interpretation of Luo Meng clothing attainment Perfect leader character and man model. "At this joyous press conference, Noah International, the leading fashion brand planning agency in China, brought another great new initiative to Rohm to create the unique brand value experience of Romon System "BMP ternary linkage strategy", at the same time released the leading spirit of China's elite men, "leader style, national style," the brand spirit, a comprehensive shaping more distinctive Romon brand of unique cultural connotations; and brand new Prometheus Man experience museum channel mode, then the brand culture content is really integrated into the sales terminal. Experience the design concept of integrating the fashion clubs and the high-class custom culture with the help of Hong Kong to create a new retail format that integrates life experience, retail, advanced customization and social leisure. Clear strategic guidance coupled with complete, stylish new products, as well as a new brand experience model, I believe Romon costumes in the spring and summer 2013 market set off a new round of fashion and sales craze.
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