Italian sports brand Lotto wants to enter the Chinese market before the Olympics

It is reported that the Lotto brand, which produces sportswear in Italy, is preparing to open 200 new stores in major cities in China by 2008. Since hosting the Olympic Games in China in 2008, the Italian sports company will set up a huge center in Shanghai for design, production, control, transportation and distribution. To enter the Chinese market, Lotto has become an alliance of Hong Kong company Heng Baoli International Holdings.

It is reported that the Lotto brand, which produces sportswear in Italy, is preparing to open 200 new stores in major cities in China by 2008. Since hosting the Olympic Games in China in 2008, the Italian sports company will set up a huge center in Shanghai for design, production, control, transportation and distribution. To enter the Chinese market, Lotto has become an alliance of Hong Kong company Heng Baoli International Holdings.

Hong Kong company Heng Baoli has been manufacturing sportswear for the Italian sports brand Lotto since its establishment in 1997. At present, Lotto is one of the three largest customers of Hembly, accounting for approximately 20% of the total turnover. To cater for Lotto’s expansion plans in China, the Group will provide one-stop logistics services for Lotto at the end of this month. The new factory in Nanjing will also be responsible for production. In addition, it will arrange storage and storage management to gather other shoe manufacturers to produce footwear for Lotto, and then arrange Distribution and transportation to various outlets.

Lotto chairman Andrea Tomat stated that he plans to invest 500,000 euros (about 4.65 million Hong Kong dollars) in the mainland in September to open 10 franchised stores. By the end of next year, the number of stores will increase to 100, including opening the first store in Hong Kong. He pointed out that the average selling price per pair of shoes is between RMB 400 and RMB 600, which is 20% higher than that of the Li Ning brand in the Mainland. Currently, mainland athletes are looking for product spokespersons.

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