March 2006 Knit Brand Underwear Three Gun Steady Champions

The following is a review of the brand of cotton sweaters and trousers for key large-scale retail enterprises in the country. Despite the impact of emerging products such as thermal underwear and body sculpting underwear, the traditional general underwear market still has a stable consumer group. Ordinary underwear has the advantages of comfort, looseness, long wear time, and the market has a lot of room for development. In recent years, with the development of the entire knitting industry, traditional ordinary underwear has also been improved in terms of fabrics. For example, cotton plus lycra, mercerizing, shrink-proof, anti-static and other technologies have become more popular and the number of spinning counts has increased. Feel more soft and comfortable, delicate and smooth. However, there have been no breakthrough changes in the market. In particular, there has been little change in the design style of the products and the colors are relatively simple. There is still a certain gap between the consumption concept of consumers advocating fashion and individuality at this stage.

The leading brand of cotton sweater trousers is relatively fixed, with three shots still ranking first this month and a market share of more than 15%. Should be cool this month overwhelming AB won the runner-up, AB ranked third. These three brands are far ahead, and AB’s market share is also 7.7%. Cats ranked fourth, the market share of about 3%. European style enters the top five. Tong Niu ranked sixth and Heng Yuan Xiang ranked seventh. Pierre Cardin also entered the top ten ranks, ranking eighth. The giants still rank ninth. Sports brand Hosa entered the top ten this month.

Thermal underwear in March is not the peak season for thermal underwear sales, and all brands are rushing to clear inventory. According to the monitoring results of the China Business Information Center, leading brands are still relatively well-known brands, and the gap between brands is not large. Fibrous bird won the championship, the market share of 6.4%. The young nurse followed closely and the market’s overall share was slightly less than 1 percentage point. Copper cattle won second place in thermal underwear this month, with a combined market share of 4.3%. Tian Jin Jin and Palando entered the top five and their market share was above 4%. Warmer ranked sixth. Antarctic people and cats have basically the same scores, ranking seventh and eighth. Arctic velvet and duo are ranked in the top two in the top ten.